Sometimes I think we are worrying too much about our corporate job sites, trying to make them really stand out and grab hold of prospective applicants attention. But do you really believe prospects are coming to your jobs page first? When you want to find anything on the Web, what do you do first?
It seems to me that we need to invest at least as much time in all the areas we can't completely control, things like Google search, Twitter, Facebook, YouTube and Flickr to name a few. The need to get your page to the top of a Google search seems obvious by now, but still many organizations can't seem to master. Google your company name followed by 'Jobs' or 'Careers' and see what you find. Search for your brand name on Flickr or YouTube.
Are you hiring recent college graduates? How does you brand stack up on Facebook? Are you LinkedIn?
Chances are your prospects are in some or all of these places, are you still patiently wating (and hoping) they will eventually find you?