What is the most useful social media site for business purposes?
What about the less publicized but more widely utilized social network called 'None'?
I was reading through the Rochester (NY) Business Journal print edition the other day, and I spotted the poll results that are in the image on the upper right. Apologies for the poor quality, I could not locate the poll results online.
Essentially of the about 600 respondents to the poll, and for now lets assume most people reading and responding to a poll in a local business newspaper are professionally engaged, 62% felt that social media sites were either 'Not at all important' or 'Not very important' for them in their work or profession.
Pressed for more insight as to which social media site these professionals felt was 'most useful in your work or professionally', the leading choice was 'None' with 43%. LinkedIn as could be expected was the second choice at 37%, with Facebook and Twitter barely registering on the 'usefulness' radar.
I really don't have any profound comments or conclusions to draw from a small poll of professionals, in a small city, from a business journal that I bet is only read by folks that live here.
Maybe it just sends a message that Rochester is in many ways an insular, kind of behind the times city. Perhaps the business community here is so small and tight-knit that traditional face to face, over the phone and/or email networking still predominates and is sufficient to help professionals meet their objectives.
I am not really sure, but I just wonder if I need to set up a new profile on the 'None' network and make sure my latest posts, tweets, and bizarre articles I share in Google Reader make it over the the 43% of folks hanging out there.
What it is like in your city? Does the 'None' social network dominate as well?
