Or perhaps more accurately, what are we asking the all-knowing Grand Wizard of Google to help us find?
Well with the aid of a little tool called 'Google Insights for Search', in the general 'Human Resources' space, for the last 90 days or so we seem to be very interested in the mundane, (2011 Mileage Rate), and the provocative ('the ladders').
The table below shows, for the preceding 90 days, what Google calls 'rising searches', that is searches that have experienced significant growth in a given time period, with respect to the previous time period.
From these results, I think we can make a few observations and conclusions:
1. Wow, the IRS mileage rate is a WAY bigger deal that I would have imagined. Had I known this earlier, Monday's post would have been titled 'The 2011 IRS Mileage Rate', I bet it would have tripled my site traffic.
2. Besides the IRS mileage rate excitement, the search that generated the most buzz in the last 90 days was for The Ladders, certainly due in large part to their well-publicized and much critiqued recent set of TV commercials. At least by this one measure, the spots seem to be working for them.
3. I don't really know anything about Wiz or Whiz Khalifa. I do in fact, enjoy Cheez Whiz from time to time.
4. Once I found the Google Insights for search page, I spent a solid hour trying all manner of different search terms, categories, time period to see what was popular, what was growing. Oddly enough, both Wiz and Whiz seem to appear in a number of other categories as well. I probably should know who he is by now.
5. There really isn't a '5', but the big book of blogging says having 5 items in a list is better than 4.
Check out Google Insights for Search sometime, it is a fun way to waste, spend a few minutes.
Have a great weekend!