5 Reasons Why I hate this #HR blog post
Tuesday, November 19, 2013 at 9:01AM
Steve in Communication, HR, blog, blog, writing

Presented in no particular order... (and yes, I admit my guilt in having committed some or all of these transgressions)

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1. The title of the post starts with a number. 

Each time another post like '7 Ways To Rock Your Cubicle' or '13 Tips to Become a More Social Leader' gets published a little puppy dies. It's true.  Please, no more '3 Ways You are an Idiot at Work' posts

2. It contains no less than four links back to other posts on your own site

You know what is really cool? Coming up with some kind of half-baked thesis about the future of work, or automation, or robots, or hipsters and using as your reference material just a bunch of stuff you have previously written. Readers just love learning more about what you think. Truly.

3. Infographic!

Below is just one of the top infographics I found by doing a Google image search for 'Inane infographics'. But look how pretty!

4. It includes any one of the following:

A. Advice on cover letters and/or resumes

B. Tips to make your LinkedIn profile 'stand out'. Note: These kind of posts are almost always combined with 'List' posts, as in '37 Ways to Jazz up your LinkedIn Profile!'

C. It mentions Marissa Mayer and Yahoo!. 

D. It pretends to know more about running Yahoo! than Marissa Mayer does.

E. It pretends to know more about anything than Marissa Mayer does.

F. Starts with 'A reader sent in this question....' Can't you come up with your own ideas? Do you have to steal them from the readers?

G. Contains a picture of an adorable puppy

H. Uses a Twitter hashtag in the post title. (I have done this one a bunch of times, and I feel like I need a shower after hitting 'Publish'.) 

I. Has a really bad premise, but about 400 words in it is too late to bail out (and lose the 28 minutes already invested) and simply plows through to the end

So let me tell you about cover letters. No one reads them! Or check that, some times people read them. So you should write one. Oh, and be sure to customize your resume for each job you apply for. Because in the six seconds that a recruiter spends on your resume it is really important that they don't sense 'Generic resume' by about the fourth second. And that recruiter somehow, might have read one of the other 2,159 resumes you have sent out in the last 18 months. Or not. Wait, what we we talking about again?

5. It follows the below sure-fire workplace/HR blogging formula:

One part recent current event

One part celebrity name drop

Dash of sports metaphor

Links to mainstream press articles on above mentioned items

Dash of homespun HR wisdom 'What can we learn about management from....'

Mix thoroughly, (and use some bold type at about the half way point to wake up the reader)

Finish with common sense observation on human nature, (e.g. all humans are terrible).

So did you catch all the drama with the Obamacare website rollout? I mean, there is no way that a Bill Gates or Steve Jobs would have botched a product launch like that, you know what I mean? If there is one thing that the legendary basketball coach John Wooden taught us, it's that we need to prepare to prepare in order to prepare to succeed. HR leaders can take away some important lessons from all this mess for sure. Don't be incompetent I suppose is one.

Those are my five reasons why I hate this blog post. Feel free to add yours in the comments below!

Article originally appeared on Steve's HR Technology (http://steveboese.squarespace.com/).
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