It seems that May for the last few years that one or two 'famous person college commencement addresses' gets significant attention from the press, blogosphere, and social media. The reasons that any one of these generally similar and forgettable speeches seems to catch on in the zeitgeist are sometimes different though - it could be that the speech-maker is so famous and powerful that the speech itself begets coverage, or it could be, and I think this is more interesting, is that it allows said famous person to share his/her thoughts in forum and manner in which we are no accustomed.
I think that reason, largely, was why the commencement address given at Bard College by Federal Reserve Chair Ben Bernanke got so much play over the last few days.
We are used to, and expect, economists like Bernanke to focus on the nuts and bolts of economic policy. Interest rates and inflation. Money supply and surpluses and deficits. The kinds of eyeballs are glazing over topics many of us have last thought about in Economics 101 and then spent years trying to forget. The brain only has so much room for stuff, and did you hear a new season of Arrested Development is getting made?
But what made Bernanke's speech interesting was I think two things - that is wasn't really, primarily what we are used to hearing from him; and secondly, that the essence and importance of the entire message is relevant not just for 21 year-old new grads about to return to Mom and Dad's house, but for all professionals that need to come to terms with how work, workplaces, and careers are changing - mainly driven by technological advances.
Here's Bernanke's money quote:
"During your working lives, you will have to reinvent yourselves many times. Success and satisfaction will not come from mastering a fixed body of knowledge but from constant adaptation and creativity in a rapidly changing world. Engaging with and applying new technologies will be a crucial part of that adaptation."
I'd suggest that his advice - about adaptation, creativity, and mastering, (or at least coming to terms with), the changing nature of human-technology relationships in the workplace (and in society), are crucial not only for people just starting out in their careers, but perhaps more acutely, for mid-career professionals as well.
Change, especially change to the definitions, organization, and execution of work and industry impacts the people caught up in the middle much more that the new grad that often is still on outside looking in.
A new grad might spend the next year or three on the sofa at home coming to terms with the fact that the shiny, expensive degree they went $86,000 in debt to obtain doesn't really matter to many employers, or that the all-knowing market and its career-selection process seems to equate their skills, experience, and degree with 'barista'. That kind of stinks, but it isn't, at least not yet, a fatal outcome. When you are that young you still have time to react, to pivot, to try out a Plan B or C even.
At least until Mom and Dad kick you out, you lousy freeloader.
But if you are say, 44, been working for two decades, have a house, mortgage, big SUV, kids that need new iPhones - well getting caught up unprepared for the kinds of dramatic shifts we are seeing and will continue to see in the workplace is a much more serious matter.
While it seems like the game is more and more getting rigged to the detriment of the new college grads at least they have something that the mid-career pro doesn't - lots and lots of time. And also, often, the luxury of being able to make a mistake or two.
Bernanke's address really isn't that remarkable on it's own. But instead of giving it to the class of 2013, it should be read at all the 20 and 25 year class reunions coming up. Those folks need the advice more.
Have a great week!