Notes from the road #9 - The 'Which car is in your airport?' test
Friday, January 24, 2014 at 6:46AM
Steve in Notes from the Road, auto, employer brand, travel

Really quick shot from me on a travel Friday - a revival of the long-dormant 'Notes from the road' travel series as I have, fittingnly, been on the road this week. For this installment I have two observations/data points and a then some questions for you.

Observation #1 - On display in the terminal of the charming Greater Rochester (NY) International Airport (I think we have one flight a day to Toronto), was this fine vehicle:

This is a Fiat 500

 

Observation #2 - On display in the terminal of the West Palm Beach International Airport was this little beauty:

This is a Ferrari 458 

What does this difference in Italian sportscar display say about the two airports/cities?

What does it make us think about what life might be like living there, (because on any trip one of the cities will not be home for you).

If you were flying in a candidate, or if you were the candidate maybe, and she/you take off from a Ferrari city only to land in a Fiat city, would that influence the opinion, attitude about the city, and impact the likelihood that the interview would go well, and they would perhaps even take the job?

Last one - which car(s) are sitting in your home airport right now, or which one should be there that would be a good reflection of your city?

Have a great weekend!

Article originally appeared on Steve's HR Technology (http://steveboese.squarespace.com/).
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