I had a really fun and interesting couple of days this week at the IBM Connect event in Orlando, a pretty large and diverse event that showcases many of the technologies and ideas from what is a large and diverse company.
Amongst all the showy elements, (an opening mini-concert by the band American Authors and a short comedy set from SNL's Seth Meyers), and the deep dive sessions that focused on collaborative, social, and talent management technologies, I thought the most fascinating part of the show was a short meeting with one of the IBM/Kenexa customers, who shared some elements of her company's recruiting challenges, and how they were responding to these challenges.
The company in question, AMC Theaters, is a large operator of movie theaters in the US, (possibly elsewhere, I am not sure if that came up at all in the conversation), and like most high location high volume retail/service companies has to recruit for many thousands of front-line and entry level positions each year. In the case of AMC, each year means about 17,000 or so new hires for these front-line or 'crew' positions. Efficiently hiring that many folks is not simple, and presents any organization a number of problems. But for AMC, applicant volume is not one of them - with an estimated 750,000 applications for these 17,000 positions coming in annually. For these jobs AMC does not really have to 'recruit', they have to 'select'.
So when AMC set about making changes to the process in order to improve efficiency, ease the burden on theater management, and improve hiring outcomes, there was and is certainly a pretty large 'technology' component. You can't process that many people/positions without a solid tech foundation. But you also don't really get any better at hiring simply by organizing it more effectively in an ATS, you have to actually get better at hiring. And AMC was able to do that, again supported certainly by technology, by breaking down to three elements what it takes to be successful in one of these 'crew' positions. If you possess these three keys, then you were far more likely to be successful on the crew, to stick around longer, and would help drive improvements on the key metrics that AMC tracks.
According to AMC the three keys are that you are friendly, dependable, and you have some ability to sell. They test/screen applicants for these elements up front, (again assisted by technology tools that have helped them develop and validate the tests), give theater managers insight into a given applicant's test results in order to help shape areas to focus on during interviews, and finally make interview and hiring decisions based at least partly on them.
What was interesting to me was their ability to distill all the myriad attributes that could potentially contribute (or detract) from job performance into these three identifiable and validated elements. If you can do that, then you don't really have to waste candidates, recruiters, or hiring managers time trying to discern other nuances of a candidate's background ('So, tell me why you don't have a position listed on your resume from April 2012 to January 2013?'), or trying to teach interviewers some kind of personality assessment parlor tricks.
I dig the approach that AMC has taken towards improving the process for hiring 17,000 front-line workers, many of which have little to no 'real' work experience to draw from. As they have found out, it is likely that the previous experience, or lack or it, doesn't really matter that much anyway. If someone is friendly, dependable, and can sell a little bit, well then they have a good shot at success on the crew.
And I left the meeting wondering if applying the 'What are the three keys for success on this job?' would make all kinds of hiring/screening challenges easier.
I'm wondering how much time we spend in the hiring process trying to determine the presence or lack of qualities that ultimately, don't matter much at all.
Thanks to the folks at IBM for inviting me down to IBM Connect!