Talent Attraction: The Real Reason to Keep Top Talent
Tuesday, October 21, 2014 at 9:02AM
Steve in 8 Man Rotation, Recruiting, Recruiting, Sports, Talent Management, sports, talent

A few months ago I posted a recap of 'Why Stars Matter', a recent study out of the National Bureau of Economic Research that concluded the most important contribution that so-called 'Top Talent' makes to an organization is that they increase the organization's ability to recruit even more Top Talent.

Here is an excerpt from my piece from April, then I will hit you with the reason why I wanted to revisit this topic today:

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A recent National Bureau of Economic Research study titled Why Stars Matter, has attempted to identify just what are these 'top talent' effects. It turns out that just being better at their jobs only accounts for a part of the advantage these high performers provide and that possibly the more important benefit is how the presence of top talent impacts the other folks around them, (and the ones you are trying to recruit).

Here is a summary of the findings of the 'top talent' effects from HBR:

The researchers found that the superstar’s impact on recruiting was far and away the more significant driver of improved organizational productivity. Starting just one year after the superstar joins the department, the average quality of those who join the department at all levels increases significantly. As for the impact of a superstar on existing colleagues, the findings are more mixed. Incumbents who work on topics related to those the superstar focused on saw their output increase, but incumbents whose work was unrelated became slightly less productive.

So 'top talent' (mostly) gets to be called 'top talent' because they are simply better, more productive employees. But a significant benefit of these talented individuals is that they help you recruit more people like them, who in turn also are more productive than average, continuing to raise the overall performance level of the organization.

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Back to October when we have from the world of sports, specifically the NBA, this effect of 'Top Talent as a recruiting magnet' playing out with one of the league's most well-known and successful teams, the Los Angeles Lakers, and superstars, 5-time NBA champion Kobe Bryant. Except in this case, if Henry Abbott's reporting on ESPN is accurate, the 'Top Talent', i.e. Kobe, is no longer attracting talent, he is in fact, serving to repel other top players (LeBron James, Carmelo Anthony, Chris Bosh, etc.), from even considering joining the Lakers when all three players had that option this off season.

In Abbott's short video he essentially concludes that at this stage of his career, Kobe's personality, need to take most of the shots, (and claim all of the spotlight), and his past history of not being able to co-exist with other top players has made the Lakers, once the destination of choice for NBA legends like Wilt Chamberlain, Shaq, and Magic Johnson, into a place where no top player will consider playing for.

It is worth watcing the quick (1:20) report from Abbott, even if you are not an NBA fan, just because it serves as a reminder of what the NBER talked about in their research. Once 'Top Talent' stops serving as a magnet for other top talent, then it is probably time to take a long, dispassionate look at what they are contributing to the organization overall. Not just in what they are producing themselves, but how they might be holding the organization hostage so to speak, if they are keeping away the next wave of star talent you need.

Happy Tuesday.

Article originally appeared on Steve's HR Technology (http://steveboese.squarespace.com/).
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