HR Executive Column: Thinking about Design Thinking in HR
Tuesday, July 10, 2018 at 10:29AM
Steve in HR, HR, HR Tech, HRE, HRExec, Technology

I have been a little slack in posting links back to my monthly column over at HR Executive Online but fear not gentle readers, I have not abandoned this essential public service.

So without further delay, here is the link to my latest Inside HR Tech piece at HR Executive - How to Make Design Thinking Work for HR.

From the piece:

Why are so many HR leaders talking about design thinking?

Longtime readers might know that I founded and co-host with Trish McFarlane the popular HR Happy Hour Show, a podcast covering HR, HR tech, HR leadership and more. In the last several months, a number of the show’s guests—HR leaders from Red Hat, T-Mobile, General Motors and NBCUniversal, for example—have brought up a phrase that, even as recently as last year, I don’t recall hearing.

That phrase is “design thinking,” and while you probably have heard the term, you might not have considered it from an HR or HR-technology point of view. Design thinking has been described as an iterative process that tries to understand a business problem, as well as who and what it is impacting. Those using this strategy challenge existing assumptions and approaches to solving a problem, and ask questions to identify alternative solutions that might not be readily apparent. Design thinking is a solution-based approach and usually prescribes a series of specific phases, stages and methods to help designers and business teams arrive at improved, user-focused solutions.

Since I’ve been hearing so much lately about this idea, I thought it would be a good topic to explore for this column.  I’ll look at each of the typical stages of a design-thinking process, their application, and how we can leverage these ideas as we evaluate, deploy and manage the HR technologies.

Empathize

The first stage in the design-thinking process is gaining an understanding of the business or people problem you are trying to solve. This is different than trying to determine the list of detailed technical requirements for a new HR system or the specific elements that need to be included in a new course for first-time managers in the organization. Design thinking suggests that the designer or the project leader thinks deeply about the people who will be impacted by a new solution or process, engage and spend time with them to better understand their motivations and challenges, as well as develop a deep appreciation for any physical or environmental characteristics that are important to the solution. But the key to making this information-gathering stage successful is empathy, which can help designers and leaders to get past their own assumptions and gain insight into users and their needs.

Read the rest of the piece over at HR Executive Online...

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Thanks and have a great day!

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