Who's on first?

'Who's on first?', is a classic comedy routine by the legendary American comics Abbott & Costello. Aside - even 1940s comedians are on the net check out A&C's website here. The routine is essentially a play on a failure to communicate, Costello wants to know the name of a certain baseball player, and Abbott can't seem to get across clearly that the player's name is 'Who', thus the recurring theme of the bit, Costello keeps asking 'Who's on first?' and Abbott keeps saying 'Yes'.

Video of the classic bit can be found here.

The idea of Who's on first? makes me think about who (customers, employees, shareholders) is 'first' in most organizations today. Many organizations will have well-defined, budgeted campaigns and programs specifically centered on the customer, how to find them, how to keep them, how to get them happier, spend more, tell all their friends, and otherwise 'delight' them.

But very few put similar emphasis and focus on programs aimed at their employees, getting to understand them better, keep them motivated, discover their hidden talents and aspirations.  Systems and processes are usually not centered around employees leading to the often noticed phenomenon in many organizations - 'LinkedIn knows more about your employees than you do'. Think about it, are your employees current skills and profiles easily accessible in your HR systems? Are they up to date? Are you saving 20 year old resumes in a file somewhere?

The astronomical growth and popularity of Social networking sites reveals that people want to share experience, knowledge, and learn from each other.  Why not shift some of your 'customer' focus to an 'employee' focus? 

Find out where and how your employees are congregating, self-organizing, and otherwise connecting with each other, as well as your industry, customers and the marketplace.

Does it make sense for your organization to develop your own 'place' or network for your employees?  

Check out what Best Buy is doing with Blue Shirt Nation, or from a vendor perspective check out SelectMinds.

Should we focus more on our employees?

Subscribe!