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    « The Weakest Link | Main | If you have to train your casual users, »
    Thursday
    Aug212008

    Is Higher Ed that much different?

    A few weeks ago I discovered something that at the same time is both interesting and disappointing.  Simple searches for our 'brand' name on Flickr,  YouTube, and Facebook yield respectively an offensive (but amusing) photo, a video of a low point in the school's athletics past, and a whole bunch of unrelated garbage.

    I have brought this to the attention of a few colleagues and have more or less been met with questions, (What is Flickr?), amusement, and indifference.

    I have to think if we were Coca-Cola, or Walmart, or Wegmans, this would be very important to us. 

    But does this kind of presence (or lack therof) in the Web 2.0 world matter to higher education?

    I am thinking that it should.

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