Your HR Director should blog

Either I don't know the right Google search terms, or almost no HR Directors or VPs of HR are publicly blogging.

This seems odd to me, for in these times of forecasted talent shortages, fierce competition for skilled workers, and difficulty in keeping your best assets, the VP of HR really should assume the role of 'Head Talent Marketer'.

So many of the largest consumer brands have invested significant time, resources, and funds in corporate marketing-type blogs aimed at sharing and conversing with customers, prospects, and media.  Some well-known examples:

General Motors - GM Fast Lane

Kodak - 1000 Words Blog

Delta Airlines - Under the Wing

All of these blogs do a great job of shaping a message, helping to define a brand, and connect with their various audiences.

Why wouldn't this work for a VP of HR?  A blog led by the Head Talent Marketer and supplemented by other thought leaders of the organization I think would be an important addition to your recruitment efforts. The leader in the Recruitment efforts can and should be the biggest cheerleader for the organization. 

Why is this a great place to work?  Here are some incredible things that are going on here. Look at some of the superstars you'll get a chance to work with if you come on board. Those are just a few topics that the Head Talent Marketer can address.

I can't be the only one who thinks this is a decent idea, so my question is - where are the VP of HR blogs?

If you know of one - send me the link or leave a comment.

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