HR Florida - A Bold Attempt is Half of Success
SteveThe leaders and organizers of the HR Florida State Conference have welcomed and embraced the social media community in a proactive and meaningful manner.
The second annual blogger/social media panel (which was a trip, even if I got the shaft 'Family Feud'
Mike V style), the presence and continued coverage of the team from Voice of HR, and the support and accomodation of two live HR Happy Hour shows from the conference location, are just some of the social media elements running through the conference.
Heck, in every concurrent session an announcement is made explaining that they are numerous bloggers in attendance, and the tweeting during the sessions in actively encouraged.
I talked with Mike VanderVort , the organizer and the moderator of the blogger panel about the thought process undertaken by the HR Florida leadership team that has led to the social media component to be so strongly apparent and even emphasized at the event. Mike shared with me that the leadership committee felt strongly that social media, social networking, and knowledge/skills necessary to leverage these tools in the modern workplace would transform the way people work, and how HR leaders will be in position to drive results in their companies.
Just like the traditional and expected impacts to HR professionals and the workplace from US Healthcare reform, the effects of a long term economic downturn, and the seemingly ever changing and increasingly complex labyrinth of workplace legislation; the leadership of HR Florida felt that the impact of social media and social networking was of enough importance that their membership and their conference attendees would be well served by the presentation of visible and relevant education and dialog about these new tools and strategies for their use inside organizations.
Welcoming the sometimes unpredictable world of bloggers/tweeters etc. into your event is not without some risk and definitely some uncertainty. Occasionally a tweet may be negative or accusatory, a blogger might use some shall we say more 'colorful' language than what is typically heard at these kinds of events. The 'message' is no longer in complete control of the conference organizers and the presenters. Lack of control, rogue comments, potential exposure of negative aspects of the event, or the content.
Heck, the exact same concerns that made up the first five audience questions to the blogger panel.
The truth is, neither HR Conferences nor HR professionals at organizations can 'control' the message any longer. What is really cool about HR Florida, pretty much as traditional an event as I have ever seen, is that it has come to terms with this new reality, and in many cases, much, much sooner than the HR professional that are their customers.
The conference is to be commended for this vision. The event, just like the inside of organizations, can't be sure what will result from this experiment. But in the immortal words of the chocolate covered fortune cookie I had last night - 'A Bold Attempt is Half of Success'.
Reader Comments (3)
I don't think most conference organizers ever expected to control coverage. If you invite any media into your event, you lose that control.
I think the unpredictability factor is the real key here. Most traditional media outlets have predictable methodology and coverage of your event. Even if they thought the whole thing stunk, they would generally make sure that they get a quote or two from the organizers or speakers in response to it. And they certainly wouldn't be giving out their thoughts in a stream of consciousness the way Twitter allows.
Conference organizers are going to exert control in the future by being selective about who they invite to cover their events. Some are already doing more of that. They'll start looking at blog posts and tweet streams from other conferences you've attended and see if it aligns with what they want to do.
Thanks Lance for the comments. I think what was important about the HR Florida approach is that they wanted to send a message that understanding of the new media tools and capabilities to be an important part of the workplace today and of the future and for that reason the emphasis on the social coverage was warranted.
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