Super quick observation today, I just saw an old-fashioned, print, and on the back cover of a Free weekly lifestyle-type tabloid paper, the kind you pick up while waiting for you oil to be changed or hanging around at the Dunkin' Donuts employer ad that I wanted to share, as it sends out one of the most solid, Employer Branding, Employer Value Proposition (EVP) messages I've seen lately.
Here is a (lousy) image of the ad, then comments after the (metaphorical) jump:
The ad is for a local auto dealership group, Van Bortel, that obviously has committed to and attempted to communicate that they have a welcoming and inclusive workplace, one that probably runs against the tide of typical auto dealerships, (or at least what we think of auto dealerships).
What I like about the ad, aside from the message itself, is it's simplicity. No big complicated marketing spin, no slickly composed background or graphic elements, actual real people in a kind of hastily put together group pose - but adding it all up it makes for a powerful message.
We're different here. This might be a place you want to consider as a female who might typically see the auto industry as unavailable or simply 'not right' for you. Take a look and you'll can see we're not just 'claiming' to be inclusive, just look at all these people, and look at the job titles, ranging from entry level-type roles, all the way up the management chain.
A really cool, low-budget, no way an expensive brarding company came up with this, but outstanding nonetheless.
P.S. - I will leave it to my friend Meredith Soleau to do two things after checking out this post. One, to let me know if gender diversity is truly an issue in the world of auto dealerships; and two, let me know of what she thinks of a potential competitor posting a whole bunch of employee names and titles in a newspaper!