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    Entries in training social media (3)

    Tuesday
    Apr192011

    Everyone's a Trainer

    In the age of social networking, increased participation of wide segments of the workforce in the social conversation, and the ease with which any employee can share pretty much anything online about work, it has become more widely accepted that some traditionally centralized corporate roles are becoming more dispersed throughout the organization.

    Once employees start blogging, tweeting, engaging on LinkedIn or Facebook, whether or not in an 'official' or sanctioned capacity, then in some ways, they all become marketers, communications, Public Relations, and even Recruiting. In the recruiting space specifically, in the last few years a number of software solutions have hit the market, all designed around this new 'every employee is a recruiter' mindset to more effectively tap into the reach and power of employee networks for recruitment marketing and referral generation.

    If you are not familiar with these solutions, check out (among others), SelectMinds TalentVine, Jobvite, Work4Labs, MeshHire, or SocialBios. I know there are many more out there, if you care to, please share any additional solutions you like in the comments. But the larger point, beyond specific solutions or manifestations, is that the notion of 'we are all recruiters' seems less exotic and more mainstream all the time.

    Switch gears to another traditionally centralized corporate function that could also seemingly benefit from the same kind of 'dispersion of responsibility' we are starting to see in marketing and recruiting, namely the corporate training department. Despite the influence, or potential influence, of the same kinds of factors (better tools, social connectivity, willingness to share information and knowledge), the idea of 'we are all trainers', has not yet really resonated in most organizations.

    For the most part, even while training, (delivery, timing, methods), has changed significantly over the years, the responsibility for the creation, administration, and communication of 'training' in its various forms still is often the responsibility of a central training and development staff. And certainly this can be explained on one level - sending out a tweet or forwarding a link to an open position to a Facebook friend is not nearly as complex as generating and sharing more robust training material. And the tools for developing really informative and relevant training content are definitely not as easily accessible and as user friendly as public social networks, nor the new breed of social recruiting technologies like the ones listed above.

    Simply put, even in this socially connected, sharing inclined, more technically aware environment we operate in, the right tools for the simple and fast creation of organizational training content by people that are not training 'experts' have been few and far between.  Mostly if you had an idea for some training content, or wanted to develop a new course or module, you contacted the training department, let them know what you were after, and left them (the experts), to build or procure what they thought you needed.

    But as sure as social sharing and networking is changing recruiting, a new tool called MindFlash is hoping to have a similar, sort of revolutionary effect on corporate training. The basic premise of MindFlash is to provide a simple, cloud-based environment that will allow anyone in the organization the opportunity to sign up for the service, configure a course, and invite their first student in 15 minutes or less.

    There are more advanced features like the ability to add quizes, embed video, and track who's taken a course, but the ability to quickly and easily tap into organizational subject matter experts to generate 'courses' at the new speed of business is the compelling feature here.

    It seems reasonable to think that with the availability and ease of use of a tool like MindFlash, that early adopters will see training start to bleed out of centralized training departments and become the responsibility of all employees. And 'training' itself will also likely change, from more traditional and long blocks of content (hours, even days), to more targeted, quick hitting, and timely bits of content, shared and developed not necessarily by training 'experts' but by the true subject matter experts.

    What do you think? Would making the ability to develop and offer training as a more flexible, rapid, and distributed function help your organization?

    Note: MindFlash has a number of licensing options, from a 'Lite' free version, and scaling up to 'Enterprise' levels of up to 1,000 trainees for $999/month. All plans come with a 30-day free trial.

    Tuesday
    Nov172009

    Second Life Enterprise

    Recently, the folks at Second Life announced the availability of the beta release of Second Life Enterprise, a fully-functional 'behind the corporate firewall' version of the popular virtual world.

    In the past many large organizations such as IBM, Intel, and Northrop Grumman have established and grown a presence in the 'main' Second Life environment for corporate virtual meetings, training, and collaborative projects.  What Second Life Enterprise allows these organizations, and perhaps others that were reluctant to embrace the virtual world,  the ability to install and maintain a private virtual world for the enterprise, but one with all the features and capabilities of the public Second Life environment.

    With Second Life Enterprise, the organization installs the solution in its own data center and gets some essential enterprise capabilities; backup and recovery, LDAP integration, and bulk account creation. So instead of users having to use 'fake' names like 'JoJo Stardancer' you can use their real names sourced from the corporate directory.

    The enterprise environment also allows the transfer of objects and buildings the organization may have created in the 'main' Second Life into the private enterprise world. 

    Second Life has long had some very compelling use cases for large distributed organizations.  Holding virtual meetings supplemented with rich multi-media content, conducting formal training sessions, global project team work sessions, and new employee onboarding are just a few of the many potential opportunities to leverage virtual worlds in the enterprise.

    Early in 2010, the Second Life Enterprise solution will be supported by the Second Life Work Marketplace, an application and pre-built solution market that will allow content creators and providers to licence solutions for meetings, training sessions, seminars etc. to the Second Life Enterprise customer community.

    This offering though, is clearly targeted at the large enterprise with strong IT resources and more than likely a widely distributed workforce.  Pricing for the solution starts at $55,000 USD.  But for a large organization, that typically brings together large numbers of people from around the world for meetings or annual planning sessions, the price for obtaining, preparing, and utilizing a virtual world for some of these events may well be a cost savings.

    Looked at more broadly, this announcement seems to continue a trend of the 'enterprization' of popular public, or consumer social applications. Solutions that started out as pure 'social' tools, (Twitter, Facebook, Second Life) seem to grow and eventually find use cases for the enterprise. For me, if the initial barriers to Second Life use (heavy client, high learning curve) can be overcome by Second Life Enterprise, this may be the most impactful use of a 'social' tool inside large enterprises yet.

     

    Thursday
    Mar122009

    Resources for the other 77%

    A survey of HR Executives by Ball State University revealed a telling statistic:

    93% of HR Execs consider skills in 'New Media' to 'somewhat important' to 'important' for staff, but 77% of these organizations offer little or no training in these same skills. Flickr - Matt Hamm

    The HR Cafe blog pointed this out today, and correctly questioned why would HR Execs admit these skills are important, and express the likelihood that they would pay a premium for new staff with these skills, but at the same time (largely) fail to provide training in these skills to their existing employees. 

    So why the HR Cafe correctly questions the wisdom of these HR Execs, I will take a different approach. 

    What might be some of the reasons why this type of training is not offered more frequently?  Could it be simple ignorance of the vast quantity of information that is readily available on these tools? There are numerous resources to help staff (particularly HR staff) learn more about 'New Media', or as it is more commonly referred to 'Social Media'.

    Basics

    First, start out by checking out the awesome series of 'in Plain English' videos from Commoncraft. They have fantastic, simple video explanations of all the popular social media tools that you are likely familiar with, (Twitter, LinkedIn, Facebook, wikis, blogs, RSS, etc.), but may have never really understood.

    Blogs

    Another great beginner's resource is the blogosphere.  Countless posts have been written about 'getting started' with all the major social media platforms.  I will link to a few of them here, but truly this is just the tip of the iceberg.

    Twitter - from ProBlogger - Twitter for Beginners

    From Paul Bradshaw an excellent 'Twitter for Beginners' slide deck

    An interesting take from the NY Times from a relatively new Twitterer

    I could go on and on with these, Google 'Twitter for beginners' and you get 1,360,000 results.  You get the idea I think.

    LinkedIn - my friend, and fellow Liverpool supporter, Andy Headworth offers 'LinkedIn for Beginners'

    An explanatory Video podcast from Business Week on using LinkedIn

    The book 'I'm on LinkedIn, Now What??? - by Jason Alba

    Facebook - As basic as it gets, how to get started with Facebook from Angela Siefer

    How to setup your business presence on Facebook - check out one of 100's of posts on Inside Facebook

    From the Matrix Files - some simple instructions for setting up a Facebook Business page

    Ning - If you are not familiar with Ning, it is a site that allows you to create private social networks centered around shared interests, geographies, company or school affiliations. A Ning network for your company might be an easy way to 'get people talking' and build community.

    The Ning for Dummies network - an actual Ning network set up to help people learn Ning

    From Digital Inspiration - Start your own Social Network in Minutes

    For a great example of a Ning Network in action - check out HRM Today

    Webcasts

    Finally, many organizations offer free educational webcasts on how to learn about and apply these social media tools in your organization.  Here is a random selection of currently scheduled free webcasts on these subjects:

    HCI - Grassroots Networking - the Pros and Cons of growing your Social Network

    HCI - Optimizing the Social Web for Hiring

    Social Media Today - Social Media for Corporations Webinar

    Taleo - What the Social Tech Groundswell means for Attracting and Retaining Talent

    Closing Thoughts

    I am not a 'social media expert'.  Believe me, they are easy to find.  Do a search of Twitter profiles and I am sure you will find a few thousand of those experts.  This little post is not meant to be any kind of definitive guide to helping you or your staffs understand social media.

    But if the Ball State survey results are to be believed, then almost all HR Execs think this stuff is important.  And the vast majority don't have anything formal in place to help their organizations gain these skills.

    The thing is, you don't really need anything 'formal' in place to get started. I compiled the 10 or so sources on this post in about an hour or so.  It is not that hard to find boatloads of information on this stuff. If you really feel this is an important topic, and you are not providing information to you organization and employees, then really you are simply not trying very hard.

    Better still, just grab one or two of your newest employees, the Millennials you just hired, and have them put on a 'social media overview' for your company.  They know all about this stuff, chances are they have been using it for years.