Vacation Week - Read this instead #3

Note: The blog is on vacation this week, so you should read this instead...

Daft Punk's 'Get Lucky': How To Build the Song of the Summer

From the piece:

“The song’s success was really about the audience’s response to our marketing, more than the marketing itself,” Hahn says. If there’s one vital lesson he’s learned from the campaign, it’s the importance of leaving empty spaces. “The mystery lets the audience’s imagination fill in the gaps,” he says. “What it tells us is, there’s a great unexpressed desire in audiences worldwide to be active and to participate and not be spoken to as just a passive entity. You have to engage an audience in a way that inspires their imaginations. You have to invite them to participate.” We don’t want to be treated like consumers, he says. We want to be treated like dance partners.

Read the rest here...