The next Fistful of Talent (where I am a contributor in case you did not know that), FREE webinar is set and it is a good one - details are below faithful reader.
Kris Dunn and Tim Sackett will present "How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor.” on Wednesday, July 30th at 2pm ET, and they plan to hit you with the following topics:
- How the the yelp-ification of America—the trend towards consumer-based reviews in almost every area of our economy—is changing the way employees and candidates think about job search and employer brands. It’s second nature for your employees to rate a restaurant, a book or a movie online. That means that employees of all types (not just the ones who want to complain) are more willing than ever to participate in your brand through user review.
- Why the explosion of social media and deep coverage of every aspect of our lives through video and photos is changing the willingness of smart companies to increase their transparency. Every employee and candidate who interacts with your company is a potential reporter, and they expect you to share the good, bad and ugly about working with your firm openly and honestly. Old versions of employment brands won’t cut it—you”re going to have to give up some control to maximize your brand.
- They will cover the 5 Biggest Myths about company reputation sites like Glassdoor and tell you which ones are completely BS and which ones you actually perpetrate by not fully engaging on sites like Glassdoor. They will hit the usual suspects here: “The only comments are from the bad employees” and “The salary data out there isn’t factual,” and tell you why things have changed. More importantly, they will hit how you actually may make the myths a reality by not fully engaging on reputation sites. Think about that last sentence: You’ve got to be in the game to influence the game.
- Last but not least, they will give you a 4-step playbook on how to engage on reputation sites and become more of a Marketer as an HR/Recruiting Pro. It’s true—you wouldn’t have read this far if you didn’t want to learn more about how to use reputation sites like Glassdoor to maximize your company and your career. We’ll help you get started.
The outside world now has a huge say in how your company/employment brand is perceived, whether you engage or not. We think you should engage. Join us for “How Smart HR Pros are Becoming Better Marketers – By Using Company Reputation Sites Like Glassdoor” at 2pm ET on Wednesday July 30th and we’ll show you how.