Employee of the Week - '75 Stingray Edition

I am not a huge car guy, (some close friends might know that recently I flirted with purchasing a sweet white 2003 Ford Crown Victoria because I thought it would be fun to cruise the freeway and have everyone I approached from behind think I was actually a State Trooper, but I digress), but I found this recent story about the intersection of car culture and employee recognition and rewards pretty fun.

In Michigan, home of the American auto industry, a chimney sweeping and cleaning company named Doctor Flue has put a new spin on the traditional 'Employee of the Week/Month' certificate or plaque on the office wall and replaced it with, get this, use of a 1975 Corvetter Stingray that the selected employee will have use of for the week of their recognition.

Additionally, the Stingray has been fitted with a custom car wrap in the Doctor Flue corporate colors, and has a vanity licence plate that reads 'My Week.' So as the employee of the week rides down the road showing off the '75 'Vette he or she will help spread the corporate message and brand, and also to help promote Doctor Flue as a fun and rewarding place to work. 

I don't want to make too much of this story, I did think it was kind of interesting and fun and that is why I decided to post about it on the blog today. But it does give us another reminder of what should be pretty obvious and apparent but often is not - that many of the time-honored and traditional ways that our organizations try and recognize and reward employees could benefit from a fresh dose of creativity and new thinking.

Getting a mention and a kudo in the company 'all-hands' meeting or having your name etched onto a plaque that hangs on the wall in the corporate lobby is nice. It's even pretty cool. And lots of companies still do those kinds of things.

Cruising down the road for a week in a custom 1975 Corvette Stingray with 'My Week' on the tag is much, much cooler. You'd spend the entire week talking to people about the car, where you work, how you came to get use of the car, etc.  You'd probably be really proud of both where you work and what you specifically accomplished to garner the recognition and reward. No one drives around town waving their 'Employee of the Month' certificate out of the window.

And that is pretty cool.

Happy Wednesday.

Comments

[LarryEngel]

Steve,

Love the cop car comment! Personally... I'd like to get my hands on one of these MI beauties: http://i48.photobucket.com/albums/f244/wlittle1686/Police%20vehicles/MichiganStatePolicecruisers.jpg

The thought of getting a cool car to drive around in for "employee recognition" is a great concept. I, for one, would definitely take advantage of it. Just wondering about the insurance...

Larry

[Cari Turley]

I love it! (And I hope their company name is a reference to Doctor Who.) I might not be motivated to work harder just to earn the car, but I would certainly enjoy it while I had it. Rewards that encourage employees to spread the word about their great company are totally underutilized.

[Steve]

Larry - good point, I wondered about that too!

Cari - thanks and I am not sure about the Doctor Who reference, I will have to ask my son who is a big fan what it means!

[Greg]

I love Alaska.