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    Entries in advertising (17)

    Saturday
    Feb142015

    Rob Lowes, Ranked

    Your definitive ranking of DirectTV commercial Rob Lowes.

    10. Far less attractive Rob Lowe

    9. Scrawny arms Rob Lowe

    8. Super creepy Rob Lowe

    7. Rob Lowe (the normal one)

    6. Peaked in high school Rob Lowe

    5. St. Elmo's Fire Rob Lowe (I know that one has not been in the DirectTV spots, but he should be)

    4. Painfully awkward Rob Lowe

    3. Crazy hairy Rob Lowe

    2. Overly paranoid Rob Lowe

    1. Meathead Rob Lowe

    Monday
    Jan262015

    Sprinkles are for winners

    Over the weekend during an extended period of extensive reading and research that keeps this blog full of interesting and provocative content, (I was mostly watching basketball on TV), I ran into this little beauty (video embedded below, email and RSS subscribers will need to click though), one of the latest in the long-running series of 'Flo' spots from Progressive Insurance. Watch the quick 30-second spot then some FREE comments from your humble correspondent.
    I, like you too probably, was just about done with Flo, she has been seemingly telling us about how fantastic discount auto insurance can be for literally YEARS.

     

    But with this little bit of wisdom, 'Spinkles are for winners', she is all the way back on Steve's 'approved' list.

     

    Why is this spot perfect, and relevant too?
    Because it reminds us that in life, sports, business, sales - whatever, that losing is sometimes the inevitable outcome. Sometimes the other guy/company/product/candidate is bringing is simply better than what you have to offer. And sometimes you just have to accept that.

     

    But, and here is the key, you don't get a complete pass, or a do-over, even if the other guy really is better. You get an acknowledgement, sure, (if you are lucky), but you don't get many more chances probably, and you definitely don't get a prize.

     

    You have to figure out a way to win, eventually, even when no one blames you for losing. 

     

    Sprinkles are for winners, Jimmy.

     

    Have a geat week!
    Thursday
    Dec252014

    REPRISE: Christmas Past - Smokes, Guns, Chicken, and Beer

    Note: The blog is taking some well-deserved rest for the next few days (that is code for I am pretty much out of decent ideas, and I doubt most folks are spending their holidays reading blogs anyway), and will be re-running some of best, or at least most interesting posts from 2014. Maybe you missed these the first time around or maybe you didn't really miss them, but either way they are presented for your consideration. Thanks to everyone who stopped by in 2014!

    The below post re-runs my Christmas piece from a couple of years ago - a look back to a time when we were all far more innocent, less jades, and Christmas meant lots of firearms, booze, and smokes. 

    Merry Christmas!

    ----------------------------------------------------------------------------------

    Christmas Past: Smokes, Guns, Chicken, and Beer

    Just a quick note to wish everyone a fantastic Christmas, Happy Holidays, and to simply take a well-deserved break from the hamster wheel.

    Like many folks, sometimes I like to look back over the years and reflect on special occasions and holidays and think about what is different about them today, when compared to the sometimes sketchy recollections of wonderful and idyllic holidays of yore. Sometimes our memories deceive us, certainly, and we often color our memories to fit our pre-determined conclusion, whatever that conclusion might be.

    After thinking about this carefully for some time, and trying hard to be as clear and unbiased as I could, I came to a conclusion: Christmas used to be WAY more fun. And here is the evidence that I submit in my argument that Christmases of year's past were much more of a white-knuckle ride of guns, booze, smokes, and chaos compared to the kind of tame celebrations of today.

    Exhibit A - Nothing says Christmas like some unfiltered goodness. Ron Reagan would not steer you wrong!

    Exhibit B - You know what is great to wake up to on Christmas morning? Guns!


    Exhibit C - And after the gifts are unwrapped it's time to eat! Pass the bucket of chicken.


    Exhibit D - Nothing like a cold drink to wash everything down. You know what would go perfectly with that bracelet? A cold Bud!

    I could go on and on, but I think you get the idea.

    Anyway, I hope you have a fantastic holiday, even if your holiday doesn't include smokes, guns, greasy food and booze.

    Happy Holidays!

    Tuesday
    Nov042014

    Artisanal HR

    For the beer fans out there I have a question for you: When is the last time you had a cold, refreshing Budweiser? You know, the classic, iconic, King of Beers?

    I think I can hear the beer snobs out there answering 'Not for ages, who drinks Bud anymore?' You likely prefer some kind of triple filtered, quadruple hopped, double bocked India Top Secret super pale ale, (aged for 18 months in oak casks imported from Bordeaux).

    (For the record, I like Bud and Bud Light, so there.)

    But the reason I bring up Budweiser on the blog today was this interesting piece from Ad Week - Budweiser Woos Hipsters With Artisanal Wooden Crates and Throwback Logos. Here is an excerpt from the Ad Week piece:

    (Budweiser) today revealed it's planting 10,000 vintage wooden crates in stores across the country this week. The packages will contain 18 bottles of Bud adorned with a classic label from either 1918 (beginning of Prohibition), 1933 (end of Prohibition) or 1976 (the brand's 100th anniversary) as well as two pilsner glasses. The crates were handmade by a North Carolina shop called Vintage Editions.

    Additionally, the throwback labels will appear on 1.6 million Bud bottles to be shipped in the next several weeks.

    Why am I bringing this up?

    Because I think it is interesting, (the number one reason I blog about anything), and also because it is about beer, (the third reason I would choose a topic for the blog, the second reason being some kind of a take about basketball).

    What is interesting about the move by Bud, is that beyond a simple re-packaging tactic it is also a play to evoke and leverage Bud's rich history and mythos as America's traditional and largest brewer. Bud has been a part of America longer than any of us have, and likely even if many of us have moved on to more (allegedly) 'better' beers, that most of us have memories of family and friends and Bud.

    But somehow along the way Bud (and other mass-market brands), become not 'cool' any more. Bud is too generic, too large, too mass-produced for many folks. For them, whether it is beer or tomatoes or cheese or even physical products like furniture or clothes what is valued is new, unique, and something called 'artisanal.' I don't want the thing that lots of other people have, (or have access to). So while Bud can't change and somehow become hip or artisanal, what it can do I think, via smart messaging, packaging, and leveraging a strength of theirs, (their history), is remind a new generation of potential customers that they are still around, still relevant, still cool, (in an ironic way, see Blue Ribbon, Pabst).

    What's the connection to HR/Talent/Workplaces?

    Well, lots of what we do (and have done) in HR probably seems more like Bud and not much like Pliny the Elder (Google it).

    But just like Bud is still a pretty refreshing drink, especially on a hot day, lots of what we do in HR and Talent is still relevant and valuable - even if it doesn't seem cool anymore. Maybe there are a lot of old-sounding processes for training or leadership development or even mentoring that still have value (and you can prove it), but just need a refresh, some re-packaging, and a way to remind the new wave of customers of their value.

    Maybe instead of re-inventing everyrhing, you should start by considering re-packaging the best of what you already have first. 

    And don't be a beer snob.

    Friday
    Jan102014

    Job Titles of the Future #8 - 20 Jobs to Pick From

    My friend Raluca shared the below Slideshare presentation with me, a really fun look at a topic that I have also had some fun with here on the blog, of course I am talking about Job Titles of the Future.

    In the presentation, (embedded below, Email and RSS subscribers may need to click through), the folks at advertising and marketing firm Sparks and Honey offer up their take on how trends in technology and society are conspiring to create a new set of opportunities, i.e., jobs of the future that don't exist right now.

    Take a look through the slides and I will have a couple of comments after the jump:

     

    Pretty cool, right?

    Of the 20 jobs of the future I think my top choices for most interesting and/or most likely to pan out in some kind of material way have to be 'Corporate Disorganizer', (a kind of nod to all the hubbub going on about the Holacracy stuff), 'Alternative Currency Speculator', (any time a new market forms there are always going to be speculators. And I love the movie 'Trading Places.'), and also 'Digital Death Manager', (a little macabre but I think on the money. Just what does happen to your Facebook or Twitter accounts if you pass away?).

    Anyway, it is an interesting take with some ideas about what the future might hold. With the world of work changing every day, it pays to at least to attempt to stay on top of where the next year's and decade's opportunities are going to lie.

    Have a great weekend!