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    Entries in social networking (6)

    Thursday
    Feb142013

    'And we're going to track one of our employees'

    There you go, happily wandering around the internet and the social networks. A Twitter conversation here. A Foursquare check-in there. Maybe a quick cruise up and down your Facebook feed dropping a few 'likes', and uploading a cool snap from your weekend trip to winery or petting zoo or ballpark. It's fun, it's social, and in 2013 for many of us, updating, connecting, and participating in social networking and contributing to the colossal Big Data set that is the social graph is an essential part of our lives.

    Sure, every so often we get a little tired of it all, maybe we take a Facebook vacation, or go on a little Twitter hiatus. We forget to update our LinkedIn profile for a while, (at least until we decide we need a new job), or decide 'checking-in' every time you get a coffee on the way to work is kind of silly. But eventually we come back. Too much of our lives, personal for sure, and increasingly professional, are wound up in the social web. 

    That essential nature of social networking that not only compels us to Instagram our pancakes before digging in or fighting over meaningless 'Mayorships' at your kid's preschool also leads to a kind of softening in our views of privacy and security. Through a combination of often confusing and shifting privacy policies, and a pessimistic, (probably realistic), rationalization that no matter what 'privacy' settings or controls one chooses, that their data, once submitted to the great big social graph in the cloud, will eventually become if not public, at least privy to people and programs for which it was never intended.

    We sort of get it, we get the tradeoff, we (mostly) accept it as a 'cost of doing business' where the value we derive, (fun, connections, business opportunities), is greater than or at least equal to the darker side of social - loss of privacy, more and more ads, the occasional backlash in the form of 'If your not the customer, you're the product' bitterness. Ok, that last one is mostly my pet peeve.

    But despite all that, and our real understanding that nothing on the internet is ever truly private, it is enlightening to catch a glimpse, a snippet, of just what is happening with all that social exhaust we leave as we traverse the social networks and live our lives online.

    The UK's Guardian site managed to get a hold of a pretty amazing video created in 2010 by the defense and security firm Raytheon, that features a short product demonstration of a tool called RIOT (Rapid Information Overlay Technology). The Raytheon system was designed to exhibit just how simple and powerful social network data can be for the purposes of identification, tracking, and predicting one's movements. Take a look at the video below, (RSS and email subscribers please click through)

    Pretty incredible, right? And remember this video of RIOT is from 2010. No doubt development has continued on RIOT, and no doubt that Raytheon was or is not the only company interested in this sort of thing.

    But a great reminder nonetheless. 

    We KNOW the data that we publish, push, and post on social media is never private.

    But we don't usually get to SEE a reminder of what that actually means.

    What's your take? Creeped out by RIOT? Or simply do you chalk it up as the way the world works today?

    Happy Thursday.

    Aside - Did you notice the Raytheon demo guy from the video looks just like comedian Louis C.K.? Weird.

    Wednesday
    Nov212012

    Here's the social media video you'll see 1,418 times in 2013

    There is no doubt we love, love, love the 'Social Media Revolution' series of videos created by Erik Qualman.

    If you have been to any kind of conference, event, presentation, webinar, etc. that had even the remotest tie-back to social media, social networking, or mobile technology in the last 5 years or so, then you have definitely sat through 4 minutes of increasingly incredible social media statistics fly in and out of the frame, while tapping your toes to the pulsating soundtrack courtesy of Fatboy Slim's 'Right Here, Right Now.'

    Well the latest version, titled 'Social Media Revolution 4' was released a couple of weeks ago, (embedded below, email and RSS subscribers will have to click through to get your Slim on), and in keeping with the structure, format, and presentation of the first three videos in the series, this latest installment presents numerous facts and statistics about the state and growth of social media and networking.

    Take a look below and then come back to read my sincere request of you about this video in 2013. 

    Great stuff, right?

    Facebook is really big.  Lots of folks sign up for LinkedIn every day. People like to read online product reviews and check out recommendations about restaurants from strangers on the internet. Fatboy Slim (sort of) holds up in late 2012.

    So here is my request for 2013 - don't include this video in any presentation you may give, webcast you present, or informal talk you might have with your colleagues. If you find yourself in attendance at an event/presentation, and the speaker cracks out this little beauty in an attempt to convince the audience by virtue of the statistics and volume of our pal Slim that 'social media is a really big deal' then you need to walk out and send a strongly worded letter, (that will teach them), to the event organizers that you expect better from speakers in 2013.

    We just can't keep trotting this one out, and we can't keep trying to 'impress' people with it either.

    We can't, trust me on this. Someone's head will explode at SHRM13 and with all those HR people in the room the workmen's comp discussions will be epic. Actually, that might be kind of fun.

    There is nothing wrong or bad about this video, (or the ones that came before it in the series), but we have, all of us, heard and seen it all before.

    Especially the 'Right Here, Right Now' bit, which by the way was released back in 1999.

    I think the song is about the Y2K bug.

    Monday
    Jul092012

    What if no one wants to drive to your office?

    Back in January I posted a piece titled, 'Will Facebook Kill the Car?', a look and some commentary on research that indicated American teens and twenty-somethings are driving much, much less than previous generations. Shame on you if you don't remember my take from January, but in case you've allowed your own life, work, families, and worldly concerns to interrupt your thinking about what I think, here is a snippet from that piece, (trust me, I have something new to say about this after re-set) -I should have stayed home

    It turns out American teenagers are driving less than their predecessors, and the article offers some interesting speculation on why that may be the case.  From the BBC piece 'Why are US teenagers driving less?' 

    Recent research suggests many young Americans prefer to spend their money and time chatting to their friends online, as opposed to the more traditional pastime of cruising around in cars.

    Here's more from the BBC:

    In a survey to be published later this year by Gartner, 46% of 18 to 24-year-olds said they would choose internet access over owning their own car. The figure is 15% among the baby boom generation, the people that grew up in the 1950s and 60s - seen as the golden age of American motoring.

    The internet, and by implication the social connections and activities the internet empowers, (mostly via Facebook), is the gateway to freedom, mobility, coolness - all the things that the car used to represent to the teenager or young adult.

    Great stuff, no?

    But seriously what jogged my memory about that old post was a commentary I caught over the weekend on Forbes.com, penned by legendary Detroit auto executive Bob Lutz. Titled, 'Generation Y Going Nowhere, And They're Fine With That', the piece isn't about Gen Y's career prospects, or lack thereof. Rather, especially seen through the lens of a grizzled and self-proclaimed 'car guy', it's an examination of the fading importance, excitement, and even utility of the car, and more essentially, the diminishing need of Gen Y, (and truly, not just Gen Y), to actually go somewhere, as opposed to experiencing it all virtually and via social networks.

    Lutz talks about the social networking serving as a viable and even improved replacement for things like basic social interaction, commerce, entertainment, dating, and just hanging out with a group of friends on a Friday night. From the Forbes piece:

    Armed with the capabilities of their ever-more sophisticated iThings, replete with social networking enabling close, immediate exchange of thoughts and experiences with countless “friends,” who needs to actually get in a car and go to a drive-in?

    Financial transactions, purchases, games, movies…all rendering travel to banks, stores, sports events or theaters redundant. Generation Y stands at the forefront of the next chapter in mankind’s evolution: experiencing everything while going nowhere.

    We mostly think about new technology and the rise of the social web as contributing towards making our experience of the real world better, more complete, and somehow richer. It's fun to live Tweet at an event, and to share on Instagram and Facebook that killer Key Lime Pie you just made. And when we can't actually be somewhere, we can at least partially experience the real world through the what is being shared online by those who are.

    But Lutz takes the argument to its next stage of progession and certainly while coming off a bit old-fashioned and 'get off my lawn-y', he at least raises an interesting question for anyone tasked with mobilizing the next generation to actually go somewhere and be physically present somewhere.

    What if they simply would rather stay on the couch, connected to everything and everyone they need, with their iPhones, iPads, Google Glasses, and the dozens of better gadgets that are sure to come?

    What if you opened an office or workplace and nobody came?

    Sound crazy to you? Maybe it is.

    Well even the NFL, the most popular sport in America, is having trouble getting people to actually come to the games. And I bet your office isn't nearly as fun as the Dawg Pound.

    Happy Monday! 

    Thursday
    May242012

    Are we starting to get sick of each other?

    Some random and possibly unrelated items from this week that are submitted for your consideration:

    'Time Spent on Facebook Has Gone Flat' - Business Insider

    Money line:

    Time spent on Facebook on desktop computers in the U.S. has been totally flat for the year, according to data from comScore. For a while now Facebook's engagement had been on the rise, but it appears to have hit a wall.

    'Three Myths About What Customers Want' - HBR Blog Network

    Money line:

     Myth #1: Most consumers want to have relationships with your brand.


    Actually, they don't. Only 23% of the consumers in our study said they have a relationship with a brand. In the typical consumer's view of the world, relationships are reserved for friends, family and colleagues. That's why, when you ask the 77% of consumers who don't have relationships with brands to explain why, you get comments like "It's just a brand, not a member of my family." (What consumers really want when they interact with brands online is to get discounts).

     The Golden Age of Silicon Valley is Over, and We're Dancing on its Grave' - The Atlantic

    Money line:

    The headline for me here is that Facebook's success has the unintended consequence of leading to the demise of Silicon Valley as a place where investors take big risks on advanced science and tech that helps the world. The golden age of Silicon valley is over and we're dancing on its grave. On the other hand, Facebook is a great company. I feel bittersweet.

    The slight, (or maybe not so slight), common thread running through these three pieces? 

    That we're not just suffering from an information overload, but perhaps we are starting to feel or sense of a bit of connection overload. That maybe being 'on' and connected to larger and larger networks of people, certainly many of them family and friends, but also, certainly, many of them total strangers, is beginning to raise some unintended and unwanted side effects. That the amount of sheer time, energy needed to sustain these networks and maintain an expected level of interaction is starting to become, well, unsustainable.

    I know I am personally guilty of this. I 'auto-post' more content to Twitter and LinkedIn than I ever did in the past. I have become more of a 'drive-by' Facebook user, dropping in once a day or so to click the 'Like' button a few times, as it is the lightest and least obligating form of interaction possible. I'm reading more blogs and online content than ever before, but mainly it seems to find source material for this blog, or for Fistful of Talent, or to share via a scheduled tweet at 10PM when I am probably already asleep.

    And I sort of think I am not the only one. It seems that maybe many of us are feeling the effects and strain of the size of our networks, the ever-increasing platforms on which to engage, and the perhaps the engagement traps we've set for ourselves.

    I'll ask the question more plainly, are we starting to get just a little sick of each other?

    Are you sensing or feeling the need to disengage more often?

    I'd love your take on this.

    Happy Thursday!

    Thursday
    Mar152012

    Social Media and the Company: Which picture is worse?

    Tonight on the HR Happy Hour Show we will be re-visiting the topic of 'Social Media, The Company, and The Law', with special guest, Employment Law expert Eric Meyer.  It has been some time since we covered this ground on the show and tonight I am sure that Eric will do a great job getting us all back up to speed so to speak, with the ever-changing and fast-moving world that is the intersection and tension between social media, social networking, company objectives, employee rights, and the law.

    It will be an interesting and fun show, and I do hope you can join us tonight at 8:00PM ET as we kick around the topic.

    You can listen to the show tonight on the show page here, by calling in to the listener line - 646-378-1086, or via the widget player below:

    Listen to internet radio with Steve Boese on Blog Talk Radio

     

    This week, as luck would have it, another great set of 'possibly inappropriate examples of social media use by employees' popped up - from my favorite professional sports league no less, the NBA.

    Submitted for your consideration are two Twitter status updates, both that originally contained a linked picture or 'Twitpic', and both from current NBA players, (though not from the same team).

    Exhibit 'A' - New York Knicks forward J.R. Smith tweets a very NSFW picture of a female friend in a state of very little dress, with an accompanying joke commenting about an aspect of her physique, (note Smith has since deleted the original Tweet).

    Exhibit 'B' -  New Orleans Hornets center Chris Kaman tweets a picture of himself holding up what appears to be a very lifeless cat along with some commentary along the lines of 'Look what we are going to do to the Bobcats tonight').

    Both tweets were sent from the player's personal Twitter accounts, and not in conjunction with any official team or league activities. Just a couple of goofy NBA players messing around on Twitter in their free time. No doubts that Smith's and Kaman's updates and shared pictures could be described as (depending on your point of view), as inappropriate, crude, classless, vulgar, offensive, etc.  And depending on the NBA or the individual team's written policies and contracts perhaps these kinds of updates would put the players in some kind of 'official' trouble with the league brass.

    But here is the interesting thing, and the tie back to tonight's HR Happy Hour Show on social and the company and the law - the league fined Smith $25,000 for his actions, and as of this writing, has not taken any action against Kaman.

    And that's the tricky part with dealing with employee's personal use of social media as an organization. Sometimes you have to make the tough call deciding what is more offensive - a NSFW picture of a woman not really dressed, or a guy on the starting five swinging a dead cat.

    Fun times...