'We believe we can do anything'

I get kind of bored with most of the conversation/writing about 'Company Culture'. Probably because at best the dialogue seems either a little empty or obvious or perhaps even derivative. Or at worst, it equates vague concepts like 'culture' and 'fit' with exclusionary hiring, promotion, and rewards policies. Used in this way 'culture' becomes the same thing as 'gut feel', which then allows some organizations and leaders to do whatever the hell they want ignoring data, logic, and even at times, the law. And finally, and something I have written and presented about, the 'culture' army confuses or at least substitutes 'culture' for strategy. When a company builds its business around say, providing the best customer service in their industry, that is a conscious strategic decision, not a 'cultural' one. But the 'culture' folks like to ignore strategy, conveniently.No. 61, Rust and Blue, Mark Rothko

Anyway, a few weeks ago I was listening to a very senior executive at a large corporation discuss their organization's recent strategic acquisitions of a few smaller firms that competed in new, or at least adjacent markets to where the larger firm had traditionally competed. This (at the time still new to the company and in their role) executive expressed concerns to the CEO about their organization's ability to efficiently integrate these newly acquired companies and to effectively compete in these new markets. According to this new Exec, the CEO just leaned back and said something to the effect of 'Relax. This is ACME Company (not their real name, obviously). At ACME, we believe that we can do anything.'

And to me, that little story was the best example of what, if such a thing really exists, a 'culture' can mean to what an organization does, how they approach challenges, and the types of people that will succeed (and hopefully be happy), working in the organization. As a philosophy it is simple, fundamental, and definiitive. It doesn't require lots of complex messaging or high cost communications strategies to articulate. It is pretty easy to evaluate decisions, actions, behaviors, and probably people too in comparison. Plus, and this is probably why I liked it, the 'We believe that we can do anything' approach sits in an opposite or at least an entirely different way to think about experiments and risk and competition than the 'embrace failure' crowd.

Like I mentioned at the top, I am not that big on the 'culture' discussions but when it can be expressed in one sentence, in seven words like it was by that CEO, then you might get me to buy in, at least a little. ACME believes that it can do anything.

What does your organization believe?

Have a great week!