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    « CHART OF THE DAY: This labor market data point just hit a 44-year low (and low is good) | Main | PODCAST: #HRHappyHour 299 - Dan Heath and The Power of Moments »
    Tuesday
    Oct242017

    Everyone wants a piece of Amazon HQ2. Except in these places.

    Amazon's call for proposals from states/cities to be the location of their planned second headquarters location, (HQ2), closed a few days ago.

    As has been widely reported, Amazon claims that the location that is eventually selected, (sometime next year), to be the new site for HQ2 will benefit from something like $5B in investments and as many as 50,000 well-paying jobs (again, eventually). As you have read, and should have expected, the competition has been pretty fierce, with many cities staging pretty elaborate stunts to get Amazon's (and other companies, surely), attention, and even some pretty embarrassing gimmicks as well. Mayor of Kansas City, who personally left 1,000 product reviews on Amazon.com extolling the virtues of his city, I am looking at you.

    After the close of the submission process, Amazon announced it had received a total of 238 submissions from 54 states and regions across North America who want to be the home of HQ2. Below is a map that shows from which states and regions Amazon received proposals, (aggregated, sadly, it would have been more interesting if they broke out all 238 proposals).

    What's interesting about the map of locations that submitted at least one proposal to be the home of HQ2 is not so much just how many of the states and regions wanted to have their hats in the ring, I mean, what city or state wouldn't want the influx of investment, jobs, and attention that the selection and eventual construction of HQ2 will bring? If you are the Mayor of the city that lands this deal, chances are, you'll never have a re-election worry and never have to buy your own beer in town again.

    No, there are actually two interesting things in the chart to me. One, that lots of cities and locations that truly have no realistic chance, considering Amazon's own list of requirements for the HQ2 location, submitted proposals anyway. While these proposals are on paper for consideration for HQ2, they are really public statements of interest, cooperation, and positive attitude towards the hundreds or even thousands of smaller business location (or re-location) decisions that are made every year in North American. Making a claim to be ready to be the location of HQ2 is a public statement that your location is ready to be the home of any business really. That of course is likely not true, but I think it is better to compete above your weight class and get on the radar of the folks who advise companies on these decisions.

    And the second thing that I thought was interesting on the map above are the locations that did not have a submission for HQ2. In the US, the only states not submitting a proposal are Hawaii, Vermont, Montana, Wyoming, North Dakota, and South Dakota. These are all relatively small states, lacking the people, infrastructure, and other resources Amazon is seeking, and thus were never going to land HQ2 anyway,

    Wait, there was one more state that did not formally submit a bid for Amazon's HQ2 - Arkansas.

    Hmm, that one is more curious. While not the largest state, and having only one big 'city', Little Rock, still it does seem curious that they didn't even submit a token bid alongside just about every other location in the US.

    Wonder why that didn't happen.

    I will have to ask someone from Arkansas. I only know a couple of people there. They both work for Walmart in Bentonville, Arkansas.

    Oh, I get it now.

    Have a great day!

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