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    « Resigning in protest | Main | The most useful social media site for business is... »
    Monday
    Aug092010

    Have a better idea?

    Over the weekend I read an interesting post on the User Interface Engineering blog titled 'Please, let me redesign your airline for you' that chronicles some well-known, (and some lesser-known), attempts by unaffiliated designers to suggest improvements to American Airlines' website, Delta Airlines boarding cards, and the main portal page for Delta's Sky Club. Redesigned Delta Sky Club Portal by Zach Evans

    In all cases these re-designs and suggestions for improvement to existing systems and processes were unsolicited by the airlines that 'own' them, but were put forth by customers, the true end users of these tools and products.  In some cases, the designers are extremely dedicated and loyal customers, and by offering up their talents and time to contribute these ideas and improvements, they are almost begging American and Delta to please improve the user and customer experiences to a level that is commensurate with the dedication and loyalty they have demonstrated over the years.

    Sure, the AA home page and the Delta boarding card as they currently exist probably do need an upgrade. And yes, as is noted in some of the comments on the UIE blog it is pretty easy for any designer to slap together a mock up for a new web page or to offer up an improved user portal design without having to consider any of the real and practical restraints that the actual designers and administrators of these systems simply have to contend with.

    But the fact that these redesigns were developed independently and offered up to the organizations freely indicates three things about the current situation with these systems:

    1. There are passionate and loyal customers

    2. The systems themselves are lacking in some important ways

    3. There are many users able and willing to offer improvements and new ideas

    Loyal customers, systems that are lacking somehow, and a population of users some of which able and willing to assist, especially since as frequent, even constant users of the systems and processes can likely tell you exactly what is working and what can use some rework.

    I think that the same can be said for many of the systems and processes that HR organizations present to their user communities.  

    The redesigns for the airline industry tools and sites tend to focus on making things simpler, identifying and presenting the most important information more plainly and clearly, and finally serving to make the actual business transaction better and more efficient.  No one buys a ticket on AA for their cool website, but they want the website to help make their ultimate goal, getting to their destination safely and on time, easier.

    I think the same could be said for most workforce technologies. They exist primarily to make employees and managers jobs easier, but often they get lost in a stew of features, links, and help text serving eventually to frustrate and confuse users.  I would bet that many of your employees and managers have some great ideas about how your systems could be redesigned to support them in their jobs more effectively.

    That's my challenge for you today - ask one employee or one manager how they would change one of the key workforce systems that they use every day.  You just may get an incredibly useful and powerful suggestion. 

     

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    Reader Comments (3)

    An approach that only a customer can get away with. Imagine the fate of an intrepid employee who suggested HR, process, or leadership improvements on the corporate blog... I wouldn't even expect complete honest if you go around asking people, unless you've really built a culture of trust.

    August 9, 2010 | Unregistered Commenterworking girl

    @Laura - Fair point, but also sort of disappointing as well. Perhaps the inability to be honest and solicit and take into account frank feedback on the systems that have been deployed is a reason why many of them are really not serving their original design purpose any longer. But to me asking and acting on the 'how can we get better' question should not require all that much courage or some kind of remarkable culture, it really should be a part of everyone's job. Thanks as always for sharing your thoughts.

    August 9, 2010 | Registered CommenterSteve

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