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    « PODCAST - #HRHappyHour 167 - 'HR Tech 2013 Preview' | Main | Vacation Week - Read this instead #4 »
    Friday
    Jul192013

    Vacation Week - Read this instead #5

    Note: The blog is on vacation this week, so you should read this instead...

    ‘Oh, I’m So Good at Math’: Lessons From the Jay-Z Business Model

    From the piece:

    The nature of those rules was revealed in the spot’s final second, when the words SAMSUNG GALAXY flashed on the screen. Viewers were directed to a website, where they could make out—amid stylized redactions—directions that allowed Samsung users to download a free app, which would in turn give them the album five days ahead of its general release. Samsung paid $5 each for a million digital copies, assuring the album of platinum status before it even appeared, while also giving Jay-Z the benefit of free advertising. The Wall Street Journal valued the partnership at $20 million—a figure that shocked an industry battered by piracy and declining revenues.

    The deal was about much more, however, than solving a distribution problem. Before the release, the free app worked as a machine for data-mining and promotion, trading scraps of information, like lyric sheets and cover art, for access to users’ social networks. Though some critics objected to the crass intrusiveness—“If Jay-Z wants to know about my phone calls and e-mail accounts,” the Times’ Jon Pareles groused, “why doesn’t he join the National Security Agency?”—it didn’t much affect his standing with fans. A total of 1.2 million people downloaded the app, creating a mailing list at the very least and potentially offering something more, like the core audience for a music-streaming service.

    Read the rest here...

    Have a great weekend!

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