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    Tuesday
    Jul282015

    My one piece of advice for anyone trying to demo HR software

    I get to see an almost ridiculous number of demonstrations of HR technologies as a part of the process of selecting the participants for the HR Tech Conference's "Awesome New Technology" sessions in October.

    The specific number of different solutions that I see in the course of a year doesn't really matter, (and I don't try to count), but it is safe to say it falls on the higher end of the scale that starts with 'More than 99% of people I know' and 'All of them'.  And it is particularly busy this time of year as I try to narrow down the field to make the selections/invitations for the show in October.

    So from all of these demos, and the ones that I have seen over the years when I was working in other capacities in the industry, I feel pretty confident as to how to answer a question that I get from time to time. Namely, 'What is the one piece of advice you have for solution providers to help them deliver a more effective demonstration?'

    Here it is, and it is neither profound, complex, or some kind of a secret, but I do get surprised how often I feel the need to offer such advice after a demo that ends up less than satisfactory...

    Tell a story that I can relate to in your demonstration, don't just show me a bunch of software features.

    I know, it seems so obvious, but I can't keep count of how many demos I see that seem to be more or less a rundown of all the different buttons to click, and boxes to check, and menus to navigate, each one promising even more capability. 

    All of that capability is great, don't get me wrong, but none of it means very much without context, particularly context and backstory with which I can easily identify.

    HR pros don't really want to know ALL the things your software can do, they just want to know if it can help them solve their problems, allow them to better compete for talent, and make them look like the rockstars they aspire to be. 

    And for me, selfishly, I want to see the most amazing, innovative, modern, and relevant technologies to showcase for my audience - those same HR pros who want to be able to envision how these technologies can fit and thrive in their organizations.

    Features and functions remain important, no doubt. But they rarely excite anyone at least on their own.  

    What is exciting is the ability to clearly see how a new technology will make my life better, and that is all about the story and has not much at all to do with how many buttons there are to click, or menus to navigate.

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    Reader Comments (2)

    Even better when told with the help of song and dance!! ;-)

    July 29, 2015 | Unregistered CommenterJeff Shadid

    Ha!

    July 30, 2015 | Registered CommenterSteve

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