Job Titles of the Future: Technology Ambassador

Traditionally the institutions that have wielded power and influence and have amassed significant wealth and made an impact on people's lives were governments, (and to some extent religions). When a country's government enacts a policy or issues some new set of rules and regulations, this tends to have an outsize impact and effect on the people of that country, and if the country is big and influential enough, can even impact people all over the world. Just one recent example - the US/China trade and tariff disputes have sent global equity markets on a kind of wild, roller coaster ride lately - effecting markets and wealth of people all over the world.

To a less direct, but by no means insignificant degree, changes in direction or policy from important religious organizations can effect people all over the world. The major world religions are not confined within one country or even two or three - they have followers all across the globe. If tomorrow the Pope issued a decree that, say, women are not allowed to become priests, that news would stir congregations in two hundred countries.

But increasingly there is another set of globe spanning institutions that have perhaps even more worldwide influence and importance in people's lives and in commerce than say do most individual countries or single religions - the world's largest technology companies. Think Facebook with its 2 billion users. Google with its incredible reach and dominance in web search and mobile phone operating systems. Amazon with its seemingly inexorable march to dominate e-commerce and cloud computing. Apple, with more cash on hand than many small countries. And we haven't even mentioned the Chinese tech giants like Alibaba and Tencent. In China, Tencent's WeChat impacts everything - news, communication, shopping, banking, and more.

The world's largest tech companies are in some ways like countries or religions themselves. Their users are like citizens, their terms of service, methods of interaction, rules of engagement, codes of conduct, and unique cultures and sub-cultures offer similarities to the framework of large, religous organizations. Their influence on global economics and societies cannot be underestimated. Just like global trade disputes have roiled financial markets in recent days, so has the Facebook data security drama and fallout. At this stage, who would argue that Facebook founder Mark Zuckerberg isn't one of the world's most important people?

So all that leads back to the title of the piece, the latest installment of the often imitated, but never surpassed 'Job Titles of the Future' series. The job title is Technology Ambassador and the details of this job come to us from the country of Denmark, who, as far as I can tell, are the first and only nation to create and name an official 'Technology Ambassador' for the country. 

What does a Technology Ambassador do? Some details from a piece on Wired UK:

Ambassadors are traditionally staid public officials, holed up in grand embassies in the farthest-flung corners of the world. Their job? Schmoozing the powerful, smoothing over tricky arguments and promoting their country. "Diplomacy has always been about putting people in outposts where there have been new activities and events - be it in conflict areas, or where innovation, creativity and new technology is influencing our ways of life," explains Casper Klynge, who has just taken up the role as the first ever ambassador to Silicon Valley.

The job came about when Denmark's Foreign Office decided to create the post of what was then called a "Google ambassador", who would interact with the tech giants. The role was officially created in February; Klynge was appointed a few months later. In late August, he moved to California and into his Palo Alto embassy, where he plans to build a team of more than a dozen staff, supported by a back-office secretary and a number of tech attachés around the world - the first of which will be based in Klynge's old stomping ground, Asia.

The most important role he has as ambassador shows just how much the world has changed in recent years: he's there to meet Silicon Valley's biggest companies in exactly the same way he has previously met with prime ministers and presidents. "We need to build those relationships because of the key influence these companies have over our daily lives," he says, "and, at the end of the day, over foreign policy and international affairs."

This appointment of a Technology Ambassador show Denmark's really progressive, prescient, and probably soon to be copied approach to their nation's relationships with 'Big Tech' by other countries in the near future.

These companies seem to only be growing in influence - signing on more and more of the world's population, developing ever more and more convenient capabilities and features to keep users engaged, and expanding into more areas of daily life. Think about it this way - what institution or entity is more influential on a macro basis, Facebook or a country like Denmark?

These are certainly interesting times, tech companies have more users than most countries have citizens or religions have adherents. And unlike most counties and religions, their size and influence seems to still be trending higher. Denmark's decision to think about and treat Big Tech like nations have traditionally considered other nations is also incredibly interesting too. And a one of the most interesting 'Job Titles of the Future' we have came across yet.

Have a great day!

Comments

[Nspire]

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