Is HR Tech now mainstream?
SteveMy TV consumption habits are not particularly evolved or high brow. From October through June it is just about 100% NBA basketball, and in the off months and times its mostly a little CNBC during breaks in the day, and Seinfeld reruns, Impractical Jokers, and (in the summer), Big Brother at night.
And that is pretty much it. So I miss a lot of the current pop culture references and emerging trends. I have never seen a minute of Game of Thrones for example.
So that's why just a day or so ago I caught for the first time, (during Seinfeld - the one where George and Jerry get mistaken for a pair of white supremacists), the below TV spot from Glassdoor (embedded below, email and RSS subscribers click through).
As I said, it was the first time I caught the Glassdoor spot and my initial reaction was 'that's pretty cool'. Not so much for the content of the spot itself, (it is perfectly fine), but for the fact that another HR tech company/solution was running TV commercials. Even in the age of cord cutting, video on demand, streaming, and whatever else is coming next - to me seeing commercial spots for HR Tech on 'regular' TV still seems kind of awesome and validating.
I know that HR tech commercials on TV is not a new thing, (and I know I have blogged about this before), with companies like Workday, Ultimate Software, Namely, ZipRecruiter and more seeming to run more or less regular ads on the kinds of shows that at least a boring person like me sees. But when I caught the Glassdoor spot for the first time I was kicked back into thinking how just a few years ago we never saw HR tech companies running these kinds of ads in these media. Right after the Glassdoor spot ran there was one for Progressive Insurance and one for Blue Moon beer.
And that takes me back to the question/title of the post. Is HR Tech now, (or getting) mainstream.
You Mom or Uncle Jeff or the landscaper has almost certainly heard of Progressive and Blue Moon. And have they heard of Glassdoor (or any other HR tech company) - maybe.
I don't have any big or profound conclusion or observation to end with other than the my initial one.
It's pretty cool to see HR tech commercials on TV.
Have to run, #BB19 starts in 10.
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