Adapt or die, or at best become irrelevant (NBA edition)

Of course you are following th human drama that is the NBA playoffs as closely as I am. That is a given. The playoffs are where the best teams rise to the top, the stars (and future stars) get their opportunity to shine, and is the case with many sports, more casual fans tune in to watch, as the games are now more important.

If you are one of those casual NBA fans you might not be aware of one of the aspects of how NBA basketball has changed in recent years - namely the increasing volume and importance of 3-point shooting in the modern NBA game. In the past, most teams were designed (and attacked) from the 'inside-out', i.e. with dominant big men like Kareem, Hakeem, and Shaq dominating the play as their teams tried to feed them the ball close to the basket in order to take easy shots. 

But in the modern NBA most of the better teams have taken a different approach to offensive basketball, one that still values close to the basket attempts as in the past, but increasingly relies upon and values taking and making the 3 point shot. Take a look at the chart below that shows how each NBA team stacked up this year with 3 point shot efficiency, then some (not all sports-related) comments from me after the data:

One thing more hard-core NBA fans will notice is that the most proficient 3-point shooting teams, (Golden State and Atlanta), were also the teams with the best records in the league this season. And all of the top 10 or so 3-point shooting teams qualified for the playoffs, with several of them being considered real contenders for the title. Conversely, most of the teams on the far right of the chart, (the worst 3-point shooting teams), were in the conversation all year for 'worst teams in the league'. 

So enough basketball, let's talk why this might matter more broadly and in non-NBA contexts. There are at least three lessons from how the modern NBA has (almost) completely changed its collective attitude towards the 3-point shot that are relevant for normal folks with responsibility to make their organizations better.

1. There remains, despite easily and broadly available evidence of how increased proficiency at the 3-point shot leads to better team success, a still fairly significant set of team executives, coaches, and even pundits, who bemoan the growing importance of the long-range shot and long for the days of the 70s and 80s where more 'traditional' basketball was played. Teams that continue to leave these kinds of thinkers in positions of leadership and influence, (Lakers, Knicks), are simply going to continue to struggle to compete with more progressive and adaptive teams.

Lesson - leaders who don't or can't adapt will take down the entire organization with them.

2. The adoption of the 3-point shot as a primary strategic choice by the more successful teams is largely and compellingly backed by data. On the obvious level, it does not take a math wizard to know that a made 3-point shot is 50% more valuable than a traditional 2-point basket. And it is easy to calculate that making only 33% of 3-point shots produces the same number of total points as making 50% of traditional 2-point shots (with 50% being the normal barometer for 'good shooting'). But despite the data being that simple to digest and understand, as we saw in point one above, lots of folks remained unconvinced for way too long. 

Lesson - 'Proving' your thesis with data to folks that are likely to be skeptical needs to be distilled into terms and concepts they will understand. In the NBA example talk about Winning, not 'True shooting percentage'. In your example, talk about sales, profits, market share, concepts your leaders will naturally embrace.

3. Basketball has been played for 100+ years. The NBA has been around since the 40s and the 3-point shot was introduced to the NBA game in the 70s. But it has taken about 40 years for the leading thinkers in the game to more fully embrace the shot as the strategic weapon it has become in the modern game. The simple math I alluded to above has not changed in all that time. Why did it take so long to take hold? Hard to say.

Lesson - Even the most mature industries and companies can still innovate and be disruptive (and disruptive). Even a simple idea like 'What is the best way to play basketball?' is subject to improvement re-imagining. It is never too late. Until it is too late that is.

Do not fail to heed the lessons of the 3-point shot....

I am on record as saying you can learn everything you need to know about work, the workplace, people, and business from careful study of the NBA. I remain correct in this belief.

Happy Thursday.

Situational Awareness

Your environment, the activities in which you are engaging, and the people that you are with, impacts and influences your ability and desire to respond to and interact with the constant demands for your time and attention. This is becoming increasingly important as the number and diversity of communication avenues increase,No, not that kind of Situation and how in the smartphone generation, the tendency to be always connected to these tethers has become common and expected.

That was a really long winded way of saying essentially this:

1. There are loads of ways (email, phone, SMS, social networks), in which we interact with our colleagues, friends, and family (and the public)
2. These various mechanisms differ widely in how we respond to them, (an urgent text message from a family member gets an immediate response)
3. Different and sometimes overlapping social circles utilize these mechanisms in varying ways, (work colleagues email us on one account, while almost anyone on Twitter can send an '@' message directed to us)
4. We constantly assess and adjust our ability and preferences for receiving and responding to these messages based on our situation, (we turn off our phones when in a parent-teacher conference, or we may only respond to LinkedIn invites once a week)

Some directives and adjustments are simple -  silencing our phones in a movie theater. While others are more complex and subtle -attending a conference presentation but wanting to remain available for urgent messages from the office or from family members, while ignoring personal email or messaging from various social networks. In all cases, managing the multitude of communication channels and our ability to respond gets more complex all the time.

Recently mobile communications supplier Nokia released a prototype application named 'Situations', designed to help Nokia smartphone users attempt to manage these channels and contexts more effectively, and after some initial configuration, automatically. 'Situations' allows the user the configure various contexts like 'In a meeting', or 'Concert', and set up corresponding phone behaviors like setting the phone to vibrate only, allowing only selected contact group calls to ring through, or auto-responding to text messages with a 'situationally appropriate' response. 

Nokia 'Situations' screen images below:

 

While the current capability of Nokia 'Situations' is basically limited to 'core' phone functions like ringer behavior, text messaging, and basic calendaring, it probably is not too far-fetched to see an application that takes this functionality one better and integrates with personal and corporate email, enterprise and public social networks, and whatever new mechanisms for connection and communication emerge over time. Today, we configure messaging and notification rules for these channels one by one, and no technology I am aware of lets us consolidate these rules and overlay context and situational awareness to refine the rules.

There is much talk about information overload, and while in the aggregate that might be true what seems to be more important to address the overload is the ability to segment, sort, and intelligently respond to the incoming stream of messages based on the situational context of type of message, relationship to the message sender, and augmented by our physical surroundings. 

For smartphones to be truly smart, they should be able to do more than continuously beep, ring, vibrate, and poke us with incoming message after message, they ought to be able (with a little coaching), to do some initial screening for us.

Don Draper has a secretary sitting outside his office doing the screening for him.  The rest of us need some help, and the idea behind the Nokia 'Situations' app I think represents the next evolution in this process.