WEBINAR: That's Your Pitch? Raise Your Social Recruiting Game

Since you are a savvy HR or Recruiting pro in 2012 that means one thing -  you are all over the web. 

SEO optimized careers site? Check

Engaging content on your 'Careers' tab on Facebook? On it. (don't worry eventually you'll crack 100 'likes')

Witty yet informative Twitter feed that helps get the word out about your company and openings? That's so 2009, but you are on top of it.

Job postings being syndicated, (I am not totally sure what that even means, but it sounds complex and important), all over the whole wide world wide web. You bet.

Awesome coverage, presence, and reach. So why are you still having trouble attracting the talent you need, connecting with the right audience, and generating excitement and buzz about your brand?

This just in - the internet is a big, loud, noisy, confusing, confounding, and if nothing else, distracting place.

Look over here! No, look over here! Free stuff here! Funny cat videos here!

And, I don't know this for sure but I heard some people at an HR conference talking about this recently, there may be parts of the web that feature, shall we say, adult content.

If that is true, and again I only recently heard about this, well good luck getting anyone to notice let alone pay more than 5 seconds of attention to your lame-o career site, or your exceedingly boring JobsAtAcme twitter feed.

So what can you do to rise above the pack, crawl free from the swamp, swim against the current? (insert your favorite 'distinguish yourself' analogy here)

That's what your friends over at Fistful of Talent are here for with the next installment of the often imitated, never duplicated FOT Webinar, set for Wednesday, August 22nd at 1:00PM ET, and titled, That’s Your Pitch?  How to Raise Your Social Recruiting Game By Acting Less Like ACME and More Like Apple.

On the webinar the FOT crew will cover:

1. The Top 5 Traits of Successful Marketers and Advertisers that recruiters should use to raise their promotional game.  We’ll deliver this in true Mac vs. PC style.  What do great marketers do to generate interest?  What do average marketers do?  We’ll break it down and contrast it to the recruiting world.
2. How to Prevent Your Job Postings from Being Lame.  FOT will walk you through alternate ways to present employment opportunities that break through the noise/clutter of the web.  You need more than a title and bullet points – and we’ll show you what to include with live examples ripped from the companies we love.
3. How Cool Companies are Experimenting with Elements Beyond Text (including video, audio and more) to deliver some pop to traditional recruiting campaigns.
4. We’ll play a game we like to call, “That’s Your Freaking Pitch?” – where we peel back the cover and take a hard look at traditional messaging that flows through your recruiting function today after the job posting goes out – including ATS messaging, live call recruiter scripts and more.  We’ll highlight the average vs. the outstanding and let you decide what to do next.
5. A Plan to Customize Your Social Distribution Message Across the Big 3 (LinkedIn, Twitter and Facebook). You know the same message doesn’t work across all social channels, but you’re not sure how to customize your approach to each.  Never fear – FOT will be bringing in Michael Center (from iCIMS) to outline key messaging structure to be used for each social channel to develop deeper connections and foster candidate engagement.

Message received. Stop thinking like a recruiter and start thinking like your marketing friends down the hall. 

So register today for the August 22nd webinar here.

And remember, as always the FOT Webinar comes guaranteed, 60% of the time it works every time.

WEBINAR: Bootstrap your employment brand the FOT Way

Here’s the short and sweet version of the information you need:

Register here, for the next Fistful of Talent Webinar on Thursday July 19th at 1:00PM ET.

If you need more convincing than that, well here you go....

It’s July, it’s hot, (at least in most of the Western Hemisphere), and you’re possibly feeling a little less-than-inspired. You look around the office and see a bunch of empty cubes, left unattended as your colleagues with more seniority and better ability to plan, (and schmooze the boss), are taking a nice, long summer holiday, leaving you to pick up the slack.  Yep, nothing like commuting to work at 7:45AM and seeing the temperature gauge on the minivan read 86 and the annoyingly perky morning radio guy letting you know today’s forecast high is 102.

You know how you can turn this around and exact a little revenge on those who conspire against you? (and trust me, that’s everyone).

By getting smarter while the other guy is lounging on the beach, by sharpening up the tools in your arsenal while the dude you’ll be up against for the next promotion is squeezing himself down the water slide, and maybe most importantly, having a little bit of fun with your pals at FOT while you’re at it, by joining us for the latest episode in the ever-popular, sure to excite, FOT Webinar, this time on the hot (Get it? Hot? It’s summer.), topic of Employment Branding.

Here’s the ‘official’ sounding pitch for the webinar, but you know as well as I do that in the new world no big brand, even cats as sharp as us kids here at FOT, can truly control the message.

Fistful of Talent is back this week with the July installment of the FOT webinar on Thursday, July 19th at 1:00PM ET,  brought to you by our innovative friends at TweetMyJobs. Join hosts Kris Dunn and Steve Boese, (hey that’s me),  as they deliver: Bootstrap Your Employment Brand the FOT Way, and serve up the following:

- A Quick-Hitting Approach to Building Your EVP. Forget what you think your employment brand is. FOT's going to break down a low cost way for you to determine your EVP and get some fresh ammo for your recruiting brand.

- How to Create Cool Content to Support Your EVP. The FOT team will walk you through how to develop a low-cost, low-pain way to develop quick hitting content that supports your EVP.

- How to Deliver Your Cool EVP Content via Social Media, with the Usual Suspects and TweetMyJobs. Now that you’ve identified your culture via an employment brand-supporting EVP, it’s time to package your message and ship it out to the public via mobile, photos, video, social apps, etc.

- What You Should Focus on When Gauging Your ROI, Ignoring Clicks and Other Measurement Gibberish. FOT will bring in TweetMyJobs Co- Founder, Gary Zukowski, to tell you what really matters when it comes to measuring your return on investment in relation to your employment brand – it’s more than click deep.

- 2-Way Conversations or How to Eat the Dog Food and Ease it Down with a Kool-Aid chaser. We’ll wrap up the webinar by walking you through how smart companies get team members fully engaged with the EVP and on the front lines of building a talent pool that wants to work for you.

Don’t call it a comeback – your EVP has been there for years. You’ve just never asked the right questions to figure out what people think is in it for them to work at your company.  Join FOT and Tweet My Jobs for this webinar and we’ll show you how to determine your real employment brand via the EVP and share it with the world.

So there you go - while your competition is making smores or shooting off fireworks, you’ll be getting the latest on building and communicating all the awesome in your organization, while plotting the decor in the big corner office that is reserved for people like you who soldier on instead of slacking off.

Make some plans to join the FOT crew on Thursday, July 19th at 1:00PM ET, 10:00 AM PT, (the rest of the world sort out the time yourselves).

And as always, the FOT Webinar comes to you guaranteed - 60% of the time it works every time.

WEBINAR : Talent, Succession, and Zombie Identification

A quick plug for my colleagues over at Fistful of Talent who next week, Wednesday June 20 at 1:00PM EDT, will be running the latest installment of their fun, informative, and popular webinar series, this time with what promises to be a fresh, innovative, and probably not at all like you are used to approach to succession planning and talent reviews. You know as an HR or Talent profession you secretly love talent reviews and succession planning. You do.

Why?

Because you love judging people. I mean, don't we all? You're reading this and judging me right now. If you are still reading this, I guess I made it past the latest in what naturally is an almost constant evaluation of where I fall on continuum running from 'What an idiot' to 'Genius! I need to show this article to my CEO'.

If judging people isn't the nation's second favorite pastime, (football is still number one), then how do you explain, variously, the success of American Idol, America's Got Talent, The Voice, Dancing With the Stars, and the 73 other competition/reality shows out there? And don't get me started on the internal monologue running in your brain when you go to the mall, the airport, or that pinnacle of judgmental snarkiness, the county fair.

But back to the point, and I remember there being one. As a talent professional perhaps the single most important job you have is making sure the organization has the talent it needs, in the roles where they are most likely to succeed and have some kind of affinity for, (or at least be good at), and demonstrate a readiness in organizational capability to adapt to (among other things), new business strategies, changing external conditions, and lastly and more commonly, people just being people and doing things like resigning unexpectedly, flaking out on an overseas business trip, or getting a too-good-to-pass-up and too-rich-for-you-to-match offer from ACME Corp. down the road. 

So how as a busy with a million other things HR and Talent pro begin to get a handle on the 'sound boring but are really important' processes of Succession Planning and the mechanism that drives much of the Succession Planning process, the Talent Review?

Well, that is what the FOT webinar is all about. Check the details below:

Halogen Software is bringing in the team at Fistful of Talent for a quick, street smart webinar, Wednesday June 20 at 1:00PM EDT, on how to bootstrap a talent review and get started with Succession Planning.  Attend “Zombies, Grinders and Superstars:  The FOT Talent/Succession Review” to get the following goodies:

How what you do with performance management at your company is directly related to how you approach talent reviews and succession

• Why corporate values don’t belong anywhere near your performance management system
• How items called “potential factors” add flavor to your approach to performance/talent/succession, and how to create potential factors for your company to use in the talent review
• How to use the talent review process to calibrate performance ratings across your company, box in managers who are soft on performance and create a greater sense of pay for performance in your organization
• An outline and best practice notes on how to run a talent review meeting, with formats that differ for your company’s Leadership Team, a division/departmental group, or a high potential employee program.      

This webinar comes with the Fistful of Talent guarantee:  60% of the time it works every time.  Join the FOT crew as they tell the truth and cut through the smoke and mirrors related to Talent Reviews as a part of your succession program.

Got it?

Seriously, I always have learn something new on the FOT webinars, and even if you think you have the Succession/Talent thing down cold, it is worth your time to dial-in and help make fun of Sackett.

WEBINAR: 5 Ways to Use Video to Raise Your HR and Recruiting Game

The merry band of misfits over at Fistful of Talent are at it again, ready for another classic no-holds-barred, (Really, you're probably asking, are there truly no holds barred? What about the Sleeper? Or the Figure 4 leglock? The Boston Crab? Trust me, even those holds are fair game.), free webinar designed to share information, insight, and real, actionable strategies and tactics all delivered in the trademark FOT style. This time the crew will be tacking video, and more specifically, how video is and can be used more effectively in HR and recruiting.

Here are the particulars:

You’re a progressive HR and recruiting professional (that’s why you’re reading this), and you know that video is more than a lame feature of bad compliance training.  You get that video transcends quirky YouTube videos that go viral or running Netflix/Hulu on an iPad.  You get that mobile video is the trend that will change the way your department works in the coming years, but you’re just not sure where to start…

That’s why Fistful of Talent created their latest webinar – The Future of Talent: 5 Ways to Use Video to Raise Your HR and Recruiting Game. Join us for this webinar, and we’ll give you the 411 for how to think about video within your HR or recruiting practice and a road map to get started in the following areas:

•    Employment Branding
•    Recruiting
•    Role Play for Mangers
•    Training Shorts Delivered via Mobile
•    A “How To” Guide to Get Started with Video in Your HR/Recruiting Organization

This webinar comes with the Fistful of Talent guarantee:  60% of the time, it works every time.  Join the FOT crew as they break down the video scene and brainstorm about the best way to build video chops in your HR or recruiting practice.

Compelling stuff, right?

Seriously, I promise it will be worth your time to check out the webinar, the FOT style and approach to webinars is not at all the usual boring, '45 minutes of some guy reading slides' method that you are used to.

It will be fun, informative, and relevant - and you'll walk away with at least a few practical and actionable ideas for video that you can begin to work with right away.

Register here, (did I remind you it is FREE?), and to learn more visit here.

Counting them down: The #FOT25 Talent Management Blogs

Over at Fistful of Talent, the latest installment of the Top 25 Talent Management Blog Power Rankings was released. Well, not totally released... 

Yesterday FOT published the names of blogs ranked 25 through 6, leaving the Top 5 Talent Management blogs to be revealed live on the HR Happy Hour Show tonight at 8PM ET.

Yes, we will count them down from 5 all that way up to Number 1 tonight, we will be joined by several of the Top 5 bloggers, some of the crew from FOT, and hopefully some HR pros and blog readers to talk about their favorites. We will also dish on the state of the HR blogosphere in general, as it indeed has changed quite a bit in the last few years.

It should be a fun show in the best Casey Kasem tradition.  Just don't ask me to read any long distance dedications...

To listen to the show tonight and find out your Top 5 Talent Management blogs, here is the scoop.

The show will stream live tonight starting at 8PM ET on the show page here. You can also use the listener line at 646-378-1086, (Press '1' if you want to join the conversation). Finally, you can also listen right from this post, using the widget player below:

Listen to internet radio with Steve Boese on Blog Talk Radio

It will be a fun show and I hope you can join us to count down the Top 5 FOT blogs and share your thoughts about the list and the HR blogosphere as well.

Many thanks to Fistful of Talent and particularly Holland Dombeck for all the great work putting this together.