Can you give a brother a +K?
Tonight on the HR Happy Hour Show (8PM ET/ 5PM PT, rest of the country you are on your own), we'll be talking about Klout, and other measures of online or digital influence in the context of sourcing, recruiting, and career management. Can tools like Klout accurately measure a concept to ambiguous as 'influence?' Does the Klout score and others of its like, have any role at all in the recruiting process?
You can listen live at 8PM ET tonight on the show page here, or on the call in line at 646-378-1086.
Before you jump to the high and mighty ground and declare that Klout, and other lists of digital influence, whether created using proprietary algorithms or hand-curated by actual people, have no place in professional recruiting processes, you might want to ask yourself if you've ever researched a candidate on LinkedIn, and made some kind of subtle evaluation of said candidate simply on the number of connections they have.
Recently, none other than my friend Kris Dunn, on the HR Capitalist blog offered this observation, in the context of candidate evaluation for a sales position:
My client in that search forwarded me a profile of a Salesforce candidate from LinkedIn. "Have you talked to this guy?". I looked at the candidate, which remember, was for a hunting sales pro. 43 contacts in LinkedIn.
43 Contacts. For a hunting sales pro. I could hear "I need some leads if I'm going to close business" in the background. Your cost of customer acquisition just tripled by hiring that guy."
For better or worse, the (lack of) LinkedIn contacts factored into an instant perception being formed about the guy. He could be carrying around a tattered, 25 year old Fil-o-fax (Gen Y'ers, Google it), stuffed with all the names and contact information of the key decision makers and influencers in his industry, but chances are the paltry 43 connections on LinkedIn were not going to let anyone find out.
And here's one more, from the marketing space taken from a post by Mark Schaefer on the Business Grow site:
Let me relate a few of my experiences this week …
- A very talented friend told me he was rejected for a job at a major ad agency because his Klout score was too low.
- A B2B marketing agency Managing Director told me he chose between two qualified candidates based on their Klout score.
- A friend in D.C is creating a Klout 50 Club exclusive to people with high Klout scores. Why? He wants to find good hires for social media marketing.
- A woman told me her boyfriend was accepted to a prestigious conference based on his Klout score alone.
These experiences occurred in the span of 72 hours
Sure, I know what you are thinking - those jobs are all in digital marketing and PR, and therefore using Klout as a screening tool might make some sense, but out here in the real world, where 99.3% of people don't even know what Klout is, it really does not matter. Possibly.
But on the show tonight, while talking about Klout, the discussion is really a bit more expansive than that, and I hope we can avoid getting caught up in the nuances of algorithms, and talk about online and digital influence at a more fundamental level. I think it will make for an interesting show.
Our guests will be Megan Berry from Klout, and Jennifer McClure, aka CincyRecruiter, and the feisty Dawn Hrdlica-Burke, aka DawnHrRocks will be along for the ride as well.
I hope you can join us tonight at 8PM, and if you listen and enjoy the show can you share the love with a little +K action on Klout my way? My score has been tanking lately.