Notes from the Road #24 - The things you see/hear during 8 hours in the Sky Club

The details don't matter, but let's set this up that due to a flight delay and some inflexible travel plans, I spent about 8 hours or so in the Delta Sky Club in Detroit yesterday.

The Sky Club is awesome, by the way. If you travel more than once a month, I think the expense is worth it. Nice place to sit and work. Food and snacks options are getting better. Decent selection of complimentary booze (we will come back to that one in a minute). So making the disclaimer that the rest of this is not a knock on the Club or Delta (who I love). It is more a commentary on what happens in these kind of environments where people seem to drift in this weird, 'I am working but not working' pattern combined with 'I may or may not be drinking Jack Daniels while I sit on this 1PM conference call.'

So presented to you in more or less chronological order - the things I saw and heard after spending essentially an entire workday in the Sky Club.

11:00 AM - Not technically in the Sky Club, but just outside the door to the Club, is a currency exchange counter. The person on line in front of me requested almost $10,000 worth of Philippine Pesos. The exchange rate is about 54 pesos/USD. So $10K is a lot of pesos. So much so that the currency exchange counter tapped out at about $2800 worth of pesos. The dude basically walked out of that counter with every peso in Detroit. Kind of a bummer for the next person on the 5:30PM flight to Manila who is going to be out of luck trying to score a couple of pesos.

11:30AM - This particular Sky Club as a self-service bar area. You walk up, pour yourself a beer, or a glass of wine, or something a little stronger from the collection of booze. The self-service Coke machine is in the same spot too, so as I was waiting to fix myself a nice Diet Coke, an older gentlemen in a suit was pouring himself a scotch on the rocks. He then took a sip of said scotch, said something like 'Smooooooth', and proceeded to try and convince the woman behind him in the drink line to have a sip of the drink as well. He was for real trying to convince a total stranger to sip off of his scotch at 11:30 in the morning. For the record, she declined.

1:00PM - Airline clubs are getting more and more crowded these last few years. Maybe it's the booming economy. Maybe corporate travel budgets are expanding. Who knows. But on a weekday the Sky Club in Detroit is packed. I was sitting/working, (I promise), at one of the few desk/office chair setups in the back part of the Club. Nice and quiet, comfortable spot to work. Near the self-service bar too. A prime spot. Only four desks here and all are taken. So what happened? Two or three guys were literally lined up near the space waiting to pounce at the sight of someone packing up their stuff and exiting the space. For one person, the wait was getting too long and he tapped me on the shoulder and asked me how much longer I was going to be, like the desk was a treadmill at a too-crowded hotel fitness center. How much longer? I am going to be here all night, pal. I'm moving in. I am putting up new wallpaper I am so moved in.

2:00PM - Phone job interview! Not for me, but the person right behind me was doing a phone interview with a candidate. So tell me about yourself? Why did you decide to go to MIT? What else do you like to do for fun? (Are we even allowed to ask that?). Interviews are the worst. I bet he/she went to MIT to get an awesome job with great perks like a corporate Sky Club membership.

2:30PM - Guy sitting near me has been on a conference call for about 15 minutes. He has said the word 'Omnichannel' five times. I am pretty sure no one knows what that word means. Including him.

3:00PM - Just remembered to set up my 'Out of the Office' email auto-reply. FYI - I am out of the office. I am in the Sky Club. I may be here a long time. Thankfully, the supply of carrots, celery, and ranch dip seems unlimited.

3:15PM - My fitness tracker app on my phone just buzzed me to let me know I have not been active in the last three hours and it is probably time to get up and stretch. Probably a good idea. Nothing like sitting in the Sky Club for 8 hours before getting on a 7 hour flight. I wonder how many steps it is to the self-serve bar?

3:18PM - It's 47 steps to the self-serve bar.

3:30PM - Getting up to walk about the Club a bit. Leaving my laptop open to the BLS 'Jolts' report page just because.

4:00PM - It is right about the time when many of the Sky Club road warrior types stop even pretending they are working. Guy near me has solitaire going on his laptop, some kind of a movie or video on an iPAd, and is talking to one of his buddies on the phone. Yes I agree, Aspen will be EPIC this winter.

4:10PM - Nothing to do with the Sky Club, but this trend of people doing 'selfie' LinkedIn videos has to stop. These are horrible. You are actually making LinkedIn even worse, which is not easy to do. 

4:45PM - Admittedly, I have wound things down a bit and have fired up a replay of the Milwaukee Bucks v. Charlotte Hornets game from the other night. Got what looked like an evil eye from yet another Club member who wanted to take over my prime seat/desk location. How do you know I'm not working? I could be a sports writer or something. Yeah, that's it.

4:48PM - The 'Ford Keys to the Game' for the Hornets were 'Control your emotions' and 'Don't freak out'. Decent advice. Probably more generally applicable beyond the Hornets game.

5:00PM - The food and beverage area has two large TVs mounted to the wall about 20 feet apart. One TV is playing Fox News while the other is tuned to CNN. I think that is a smart move by Delta. Like Michael Jordan once said, (I am paraphrasing a little) - 'Both Democrats and Republicans buy sneakers.' And airplane tickets.

5:05PM - I like Brook Lopez on the Bucks. One of my favorite players. Giannis for MVP this season. Lock it in.

5:15PM - BANDWITH CRISIS! So many people pounding the Sky Club wifi that people are having a hard time getting connected. Hell hath no fury like a Regional Assistant Director Manager who is not able to access the Penske file. if I were a better person I would stop streaming games from NBA.com. If only.

5:45PM - Have to admit, I am getting a little punchy. Maybe I should have scheduled some kind of phone interview or a call where I got to say 'Omnichannel' a few times. But if all goes well, I am nearing the end of this stint in the Club. One more 47 step walk to the bar and maybe a few more cubes of cheddar and a couple of carrot sticks and I will be good to go. It's a marathon, not a sprint. A marathon with a self-serve open bar. Which, if they had that in more marathons, would spike the popularity of the sport.

6:00PM - Observation: 74% of people in the Sky Club like to call someone they know and tell them they are, in fact, in the Sky Club. I can't really think of many other places that drive people to alert someone else of their current whereabouts.

6:15PM - Finally leaving the Sky Club to head to the gate. Not quite 8 hours in the Club, more like 7 and a half. Felt like longer. a lot longer. Hopefully there lays ahead a nice flight, maybe one movie, and sweet, sweet sleep. Let's hope.

Have a great weekend!

Other duties as assigned: How about 'Micro-influencer?'

Calling your attention to a super read over at The Atlantic titled 'Employers are Looking for 'Influencers' Within Their Ranks' that describes the relatively recent phenomenon of employers enlisting 'real' employees for what are, mostly, low-tech, minimal production values, and hopefully authentic advertising and branding campaigns. In what reminded me of the seemingly ubiquitous trend on TV spots where car companies tout their casts of 'Real people, not actors', The Atlantic piece breaks down how Macy's has recruited dozens of real and often front-line workers in their Macy's 'Style Crew' campaign where these workers share updates, pics, and videos showcasing Macys fashions as well as sharing some of their own lives as well.

A great example of a Macy's Style Crew Instagram post is embedded below, (if you can't see the image in email or RSS, you may need to click through)

View this post on Instagram

Inc style! #remarkableyou #macysstylecrew #macysstylecrewjacqueline #macysbeauty #macyslove #macysmystylist 👉shop my the link in my bio for everything Macys

A post shared by Jacqueline Palmer (@mystylist041) on Sep 29, 2018 at 3:02pm PDT

You can see from this pic, and from the several dozen others I looked at with the #macysstylecrew hashtag, that most of the pics achieve what Macy's is after from this campaign - grass roots, believable, authentic, and perhaps most importantly, inexpensive branding and advertising for the business.

In a world where consumers tend to trust brand messages less and less, and "official" Instagram and other social media Influencers are charging higher and higher fees for sponsored posts and produce mentions, Macy's is trying a different approach, one that calls to action participants that it has more control and influence over - the company's own employees.

The upside for Macy's? Hundreds, perhaps thousands of quasi-independent voices sharing content and information about the brand's products, in a casual, "real" way, and the opportunity to build stronger bonds between the company and their customers, (and employees).

The upside for Macy's employees in the Style Crew? It is a little less clear, to be honest. The Atlantic piece does mention some kind of compensation for these participants, (it is not apparent how much or in what form the compensation is delivered). They also stand a chance, with interested and enthusiastic participation to get noticed by higher ups at Macy's, I guess there is some value to that. And last, if nothing else, they get to have a little fun at 'work' - posting selfies of your daily outfit before you head to the office or store is kind of a thankless job, (that's why I stopped doing that myself). Injecting a little brand ambassadorship into the equation makes it somehow (maybe?) less inane of a practice.

In the modern, gig economy we are all always hustling. For some Macy's employees, that includes when taking selfies.

Have a great day!

Expect Great Things

The other day I caught an interview with Kevin Dann, the author of 'Expect Great Things: The Life and Search of Henry David Thoreau'. I don't know any more than the average person about Thoreau, I read Walden Pond I am pretty sure back in high school, but that is about it.

But the interview with Dann, the most recent of Thoreau's many biographers really resonated for me, and mainly for the author's reasoning behind the book's title.

Here's the section from the interview, courtesy of the Art of Manliness Podcast:

Kevin Dann - And you’re pointing to my contextualizing Thoreau in this way. A big part of that was a signature I found right away was this sense, you know, I used it for the title of the book. “Expect great things”. So his mantra was, that he said in a hundred different ways, “In the long run, we find what we expect. We shall be fortunate then if we expect great things.” And whether it’s astrology, or reading tea leaves, the operative principle of magic is that what we think manifests in the world as being real, and that’s what his mantra was. “Expect great things”.

I pretty much stopped really taking in the rest of the hour-long conversation after hearing that. The 'Expect Great Things' concept I just could not stop thinking about. Maybe because it is so different than what I am comfortable or used to doing. I might, on a good day, 'hope' for good things to happen, but I have to admit it is the more rare situation that I 'expect' great things. 

And Thoreau's point, as far as I think I understand it, is that eventually we find what we expect to find. We find what we think or believe we are going to find. There is also at least a bit of mysticism in what Thoreau was talking about. We also, I came to learn, communicated with faeries out in the woods.

But if Thoreau was right, and we do indeed, eventually, find what we expect to find, then it makes perfect sense to expect great things. Who would expect less?

Ok, I am signing off for the week. I am going to try better to expect great things in work, at home, for my Liverpool FC team, and for the folks that I hold dear. I hope you will too.

Have a great weekend!

A (slight) pause in the robot job takeover

Quick report for the last day of July from the robots are taking all the jobs frontier. It looks like, at least for now, one of the important, (and widely held) jobs that has seemed most vulnerable to eventual robot takeover may remain the province of humans a little bit longer.

The job is over the road truck driver, a job that has been in the news plenty lately, mostly in the context of pretty significant labor shortages. Shipping companies and manufacturers are having a hard time recruiting new truck drivers into what is a demanding profession, the existing supply of truckers are starting to age out of the workforce, and efforts to improve pay and conditions for truckers, (which in theory helps with recruiting and retention), have so far had mixed results.

These factors, combined with the seeming dozens of high tech companies actively working on self-driving transportation technologies have led many industry observers to predict that self-driving trucks and associated technologies would sooner than later begin to be introduced into the industry. It makes sense for sure, the combination of a human labor replacing opportunity, with a technology that has been in development for quite some time, and a clear economic need that continues to grow have created what most industry experts considered a kind of perfect storm for truck drivers. In fact, all the coverage and noise about how the profession of truck driving is doomed, (for people), probably is contributing to the current truck driver shortfall. Who wants to enter an industry where 5 or 10 years from now you'll be replaced with a self-driving truck?

But some news broke a couple of days ago that may give this entire narrative pause. Our pals at Uber, long-considered one of the leaders in developing self-driving trucks and technology is stepping back from their development efforts. From a piece covering the news in Venture Beat:

Uber is shifting resources away from the self-driving truck unit within its Advanced Technologies Group, the company announced today in an email to reporters. For the time being, it’s ceasing development on the autonomous freight platform it acquired from autonomous tech company Otto.

“We’ve decided to stop development on our self-driving truck program and move forward exclusively with cars,” Eric Meyhofer, head of Uber Advanced Technologies Group, said in a statement. “We recently took the important step of returning to public roads in Pittsburgh, and as we look to continue that momentum, we believe having our entire team’s energy and expertise focused on this effort is the best path forward.”

It's a pretty interesting move by Uber, who has had a bunch of other problems to deal with over the last couple of years, but to shift their self-driving tech development and focus from trucking to cars probably indicates the trucking problem is much tougher to solve than they realized.

Truck drivers, as it has been reported, do plenty of other things besides keep the vehicle between the white lines on the freeway. Load inspection and balancing, monitoring vehicle performance, consideration of local weather and traffic conditions, and finally, negotiating the often tricky and challenging last miles of a delivery and plenty more. Uber likely has found that solving all of these problems and delivering true 'self-driving' trucking solutions has turned out to be harder than it seems.

And that is probably a lesson we can take in other domains as well. As robots and technolgy advance in capability, it can be easy to underestimate all the added value and unique value that humans bring to their work. It's not easy building a self-driving truck that can replace a human truck driver.

It's probably not going to be easy to build technology to replace you or me either. (Let's hope).

Have a great day!

Job Titles of the Future: Chief Non-alcohol Beverages Officer

A quick dispatch for a middle of Summer Friday from the often-imitated, easily duplicated Job Titles of the Future series. For the latest offering I submit a job title I've never seen before - 'Chief Non-alcohol Beverages Officer'. For details, see this piece from Fortune:

American beer drinkers keep shunning Bud, and Anheuser-Busch InBev is going to extreme measures to meet their changing tastes.

The brewer announced Thursday that revenues in the U.S. had slumped by 3.1% in the second quarter as sales of its major brands—Budweiser and Bud Light—continued to drop. U.S. beer sales dropped 5% by volume.

At the same time, it announced that it will create a new executive position—chief non-alcohol beverage officer—as a response to Millennials and “Generation Z” drinking less than their elders. Lucas Herscovici, currently global marketing VP of strategic functions, will fill the role. Nonalcoholic drinks constitute some 10% of AB InBev’s volumes, and it’s aiming to boost the proportion of low and no-alcohol sales to 20% of the total by 2025, reports theFinancial Times. But in the second quarter, the category fell a damaging 43%, according to The Wall Street Journal.

This announcement about the new C-Level job role from Anheuser-Busch InBev was interesting to me for three reasons:

1. It shows, at least at the surface, that the organization needs to react to changes in customer attitudes, tastes, and preferences with a significant and high-level talent/people strategy response. In the past, I guess forever, Anheuser-Busch InBev didn't need to consider this market and this role. Their business was selling beer. Now their business is changing to one that is more about meeting the customer's needs/desires for refreshment - a wider, deeper, (and maybe for them in the long run), a more lucrative market.

2. This shift in Anheuser-Busch InBev's business is another great example and reminder of the challenges that all kinds of legacy, established businesses have when trying to adapt to shifts in customer attitudes. The company knows that it needs to focus more on non-alcohol beverages moving forward, but at the same time has to try and protect and strengthen its core, legacy regular beer business. Becoming more nimble and agile to chase new markets while at the same time having to rely on declining core businesses for profits and cash flow is the classic big company challenge. I am a fan of many Anheuser-Busch InBev products, so I am hoping they navigate these challenges successfully.

3. It's the summer, it's just about the weekend, and an article about a beer company essentially just drew me in. Hope you have a great weekend, have a cold one if that's your thing, and Cheers!