I woke up this morning to the sun shining, the snow melting, (yes, it was STILL snowing yesterday where I live), the birds chirping, my Liverpool Reds on TV, and not one, but two early morning business emails both marked as "Urgent".
Since I believe many readers would benefit from a better understanding of when, why, and in what circumstances one should mark an email as "Urgent", I present my unscientific, unresearched, subjective, and COMPLETELY biased breakdown of the situations where you should mark an Email message as "Urgent".
8 - 2. - Never
Never mark an email as "urgent".
If your message is truly urgent, then email isn't the medium to convey that message. Call, or text. Or get off your butt and walk down the hall to my office. And besides, who are you to decide your problem is really "urgent" to me? Maybe I don't really care. Maybe I have 37 other problems that are more pressing. Maybe that little red flag you just dropped in my Inbox has the opposite effect that you intended, and I shuffle it to the bottom of the 'respond' pile because I just got annoyed.
And if you are the boss, or CEO, or owner, then you don't have to make your messages as "urgent", if the folks on your team are not reacting to your directives in the way you see as appropriate, then you have a people problem, not an email problem.
Never mark email as "urgent". Especially on a sunny, springtime Saturday morning.
Of course you could disagree with these rankings, but of course, you would be wrong.
Have a great weekend!