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    Tuesday
    Oct022018

    Other duties as assigned: How about 'Micro-influencer?'

    Calling your attention to a super read over at The Atlantic titled 'Employers are Looking for 'Influencers' Within Their Ranks' that describes the relatively recent phenomenon of employers enlisting 'real' employees for what are, mostly, low-tech, minimal production values, and hopefully authentic advertising and branding campaigns. In what reminded me of the seemingly ubiquitous trend on TV spots where car companies tout their casts of 'Real people, not actors', The Atlantic piece breaks down how Macy's has recruited dozens of real and often front-line workers in their Macy's 'Style Crew' campaign where these workers share updates, pics, and videos showcasing Macys fashions as well as sharing some of their own lives as well.

    A great example of a Macy's Style Crew Instagram post is embedded below, (if you can't see the image in email or RSS, you may need to click through)

     

     

    You can see from this pic, and from the several dozen others I looked at with the #macysstylecrew hashtag, that most of the pics achieve what Macy's is after from this campaign - grass roots, believable, authentic, and perhaps most importantly, inexpensive branding and advertising for the business.

    In a world where consumers tend to trust brand messages less and less, and "official" Instagram and other social media Influencers are charging higher and higher fees for sponsored posts and produce mentions, Macy's is trying a different approach, one that calls to action participants that it has more control and influence over - the company's own employees.

    The upside for Macy's? Hundreds, perhaps thousands of quasi-independent voices sharing content and information about the brand's products, in a casual, "real" way, and the opportunity to build stronger bonds between the company and their customers, (and employees).

    The upside for Macy's employees in the Style Crew? It is a little less clear, to be honest. The Atlantic piece does mention some kind of compensation for these participants, (it is not apparent how much or in what form the compensation is delivered). They also stand a chance, with interested and enthusiastic participation to get noticed by higher ups at Macy's, I guess there is some value to that. And last, if nothing else, they get to have a little fun at 'work' - posting selfies of your daily outfit before you head to the office or store is kind of a thankless job, (that's why I stopped doing that myself). Injecting a little brand ambassadorship into the equation makes it somehow (maybe?) less inane of a practice.

    In the modern, gig economy we are all always hustling. For some Macy's employees, that includes when taking selfies.

    Have a great day!

     

    Thursday
    Sep272018

    PODCAST: #HRHappyHour 340 - Creating the Employee Driven Learning Organization

    HR Happy Hour 340 - Creating the Employee Driven Learning Organization 

    Sponsored by Virgin Pulse - www.virginpulse.com

    Hosts: Steve BoeseTrish McFarlane 

    Guests: Helen Rossiter, West Marine; Connie Costigan, Saba

    Listen HERE

    This week on the HR Happy Hour Show, Steve and Trish recorded live from the Saba Insights 2018 Conference in Scottsdale, Arizona to talk with Connie Costigan from Saba and  Helen Rossiter from West Marine, a 250+ location retailer on how they have created an employee centric learning organization.

    By empowering employees to take control of their career planning and learning and development opportunities, West Marine has created a culture that enables and supports continuous learning, collaboration, and has created opportunities for employees to expand their skills and grow their careers. Instead of seeing retail, hourly employees as fungible assets, West Marine has invested in learning and development and has seen the beneifts of these investments. It seems really simple, but most organizations still have not made the connection between people, development , and business results as West Marine has experienced.

    You can listen to the show on the show page HERE, on your favorite podcast app, or by using the widget player below:

     

    This was a really interesting and fun show - thanks to Helen, Connie and everyone at Saba for having the HR Happy Hour Show at their event.

    Subscribe to the HR Happy Hour Show on Apple Podcasts, Stitcher Radio, Google Podcasts, or your favorite podcast app - just search for 'HR Happy Hour'.

    Thursday
    Sep202018

    PODCAST: #HRHappyHour 339 - Using Culture and Feedback to Evolve Performance Management

    HR Happy Hour 339 - Using Culture and Feedback to Evolve Performance Management

    Sponsored by Virgin Pulse - www.virginpulse.com

    Host: Steve Boese

    Guests: Keri Smith, Director of Human Resources, Business Partner and Organizational Development, HH Hunt; Joshua Howland, Director of Product, OC Tanner Labs

    Listen HERE

    This week on the HR Happy Hour Show, Steve recorded live from the OC Tanner Influence Greatness Conference in Park City, Utah and learned how HH Hunt, a 2,000 employee organization is evolving their performance management practices. On the show, Keri Smith of HH Hunt shared their journey from the classic, annual, highly structured, formal, ratings-based, and pretty much hated annual performance review processes, to a newer approach centered around the 1-1 relationship between a manager and an employee. She discussed how the organization prepared to change their performance management practices, how they have set up a framework and structure for managers to lead impactful and engaging conversations with their employees, and how these new methods have served to solidify and strengthen both organizational culture and individual performance.

    Joshua shared how the newly released capabilities in the OC Tanner Culture Cloud have supported Keri and HH Hunt in these initiatives and how they are working with all kinds of organizations to enable and empower culture-centered change. You can learn more and sign up for a free trial of these new capabilties at www.octanner.com.

    This was an interesting show and great look at 'life after performance reviews.'

    You can listen to the show on the show page HERE, on your favorite podcast app, or by using the widget player below:

    Thanks to Keri and Joshua for joining us and thanks to OC Tanner for inviting the HR Happy Hour Show to the event.

    Subscribe to the HR Happy Hour Show wherever you get your podcasts.

    Thursday
    Sep132018

    PODCAST: #HRHappyHour 338 - LIVE from the 2018 HR Technology Conference #HRTechConf

    HR Happy Hour 338 - LIVE from the 2018 HR Technology Conference

    Sponsored by Virgin Pulse - www.virginpulse.com

    Hosts: Steve BoeseTrish McFarlane

    Guests: Don Weinstein, ADP; Gretchen Alarcon, Oracle, Cecile Alper-Leroux, Ultimate Software

    Listen HERE

    This week on a special LIVE HR Happy Hour Show recorded at the HR Technology Conference Steve and Trish welcome back show legends Don Weinstein, Gretchen Alarcon, and Cecile Alper-Leroux to talk HR Tech, innovation, women in technology and much more.

    We had a great live audience at the HR Tech Pitchfest Theater who watched the show live, joined in on true HR Happy Hour fun, and heard from three industry leaders and legendary HR Happy Hour Show guests talk about some of the most important topics in HR tech and in workplaces.

    You can listen to the show on the show page HERE, on your favorite podcast app, or by using the widget player below:

    Thanks so much to Don, Gretchen, and Cecile for taking some time from their busy HR Tech Conference schedules to join us on this special HR Happy Hour Show!

    Remember to subscribe to the HR Happy Hour Show on Apple Podcasts, Stitcher Radio, Google Podcasts, or wherever you get your podcasts - just search for 'HR Happy Hour'.

    Friday
    Sep072018

    PODCAST: #HRHappyHour 337 - The 2018 HR Technology Conference Preview - #HRTechConf

    HR Happy Hour 337 - The 2018 HR Technology Conference Preview

    Hosts: Steve Boese, Trish McFarlane

    Sponsored by Virgin Pulse - www.virginpulse.com

    Listen HERE

    This week on the HR Happy Hour Show, hosts Steve Boese and Trish McFarlane preview the upcoming HR Technology Conference to be held September 11 - 14, 2018 in Las Vegas.

    Steve and Trish shared their 'not to miss' events and sessions, shared some ideas on how to have a great conference experience, and shared some details of a special 'LIVE' HR Happy Hour Show that will be broadcast at the Conference on Sep 12 at 4:30PM PT.

    You can listen to the show on the show page HERE, on your favorite podcast app, or by using the widget player below:

    If you are attending HR Tech next week, you definitely want to hear this show!

    And if you are attending, please be sure to come watch the Live show next week.

    Subscribe to the HR Happy Hour Show wherever you get your podcasts - just search for 'HR Happy Hour'.