Recently the Tech news aggregator Techmeme, launched a neat little sidebar titled 'Who's Hiring in Tech', that contains a list of some of the biggest names in the tech space that are actively looking for talent.
Not terribly interesting on the surface, many companies, especially tech enterprises are facing targeted talent shortages, and increasingly pitched battles to duke it out for the best developers. But the cool aspect of the 'Who's Hiring in Tech' ads, are the little soundbite messages that follow the company names, that according to Techmeme, are written by the hiring companies themselves.
Take a look at the image on the right and see what you think of some of the even-shorter-than-a-Tweet taglines that attempt to answer the 'What's it like to work here?' or the 'What do we actually do here?' questions.
What taglines seem to connect and resonate with the most?
I kind of like Zynga's - 'It's fun over here. Let's play.' and Foursquare's funny URL redirect that actually takes you to their home page, (it might have been smarter to have the kitten URL redirect to their Careers page, but still it is kind of neat).
It is interesting to see these mostly recognizable and complex organizations try to distill their employment branding message down to a short phrase, and kind of instructive as to the aspect of their company that they decide to emphasize, when clearly the format allows only an incredibly targeted focus.
I would think it would be a good exercise for those corporate recruiters and talent pros to undertake, to see if you could distill the essence of your unique employer value propostition to a short phrase.
I suspect if your phrase comes easily to mind, or if you ask 10 people to craft one, and 7 or 8 of them are really similar, then you likely have a pretty good idea of what your company offers current and prospective employees.
On the other hand, if you struggle to come up with your tagline, or if their are widely divergent opinions on what the tagline should read, then it may be time to step back and sort out what you do indeed want to portray to the outside world of candidates and prospects.
What do you think? Does it even make sense to try and sum up an EVP in about six words?