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    Entries in HR Tech (210)

    Wednesday
    Nov232016

    HRE Column: On Recruitment Marketing

    Here is my semi-frequent reminder and pointer for blog readers that I also write a monthly column at Human Resource Executive Online called Inside HR Tech that can be found here.

    This month, in the aftermath of the recent Talent Acquisition Technology Conference and thinking about all the innovative and potentially disruptive HR and talent acquisition technology solutions that continue to appear in the market, I thought about how much I have heard and seen lately about the concept or category of 'recruitment marketing.'

    Both at Talent Tech and at the recent Smashfly Transform event, the strategies, tactics, and technologies that HR and talent acquisition leaders are employing to define and communicate their unique employer brand and value proposition, as well as find, engage, and convert their targeted candidate communities were on full display. This field or category of recruitment marketing has seemingly emerged from the combination or confluence of a tight labor market, powerful and purpose-built technologies, and HR and talent acquisition strategies that are leaning heavily on consumer marketing precepts and concepts. 

    It is a really exciting, interesting, and fast-moving time in this new recruitment marketing space, and I thought it would be fun and hopefully valuable to share with HR Executive readers my thoughts about this new and emerging space. I came up with a few observations for my latest HR Executive column.

    From the HRE piece:

    One of the highlights of the recently concluded Talent Acquisition Technology Conference was the emphasis on recruitment marketing as an emerging new recruiting discipline. The definition of recruitment marketing is pretty straightforward: "the strategies and tactics an organization uses to find, attract, engage and nurture [sought-after people] before they apply for a job, called the pre-applicant phase of talent acquisition." (As an aside, you know a new concept has "arrived" when it has a Wikipedia page for its definition.)

    In some ways, recruitment marketing is just the natural extension of the widely discussed "HR should act more like marketing and/or sales" argument that has become popular in recent years. While that argument has indeed proven durable, it may not always be appropriate in all cases, as George LaRocque from HRWINS, one of the conference speakers, pointed out. LaRocque correctly showed that, while most consumer marketers serve only their ultimate external customers, recruiting leaders and recruiters often serve several kinds of customers: candidates, hiring managers, and even HR and organizational leaders.

    But even if there is not a perfect analogy between recruiting and sales/marketing, many progressive organizations and talent-acquisition leaders are successfully using consumer-marketing strategies, tactics and approaches to more effectively "market" their organizations and employment opportunities to potential candidates. This discipline of recruitment marketing has indeed emerged and grown more prominent in just the last few years and since not all HR leaders might be completely familiar with the concept and approach, I'd like to explore at least a few important points and share some thoughts on how HR and organizational leaders can begin to incorporate these ideas into their talent acquisition strategies.

    Why is recruitment marketing different than just posting job ads?

    In her closing keynote at the conference, Stacy Zapar presented a comprehensive review of the many strategies organizations can and perhaps should employ to more effectively define, communicate and market their unique employer brand and employee value proposition to the candidate marketplace. While posting specific job ads on the company careers page and ensuring these ads are distributed to additional outlets such as Indeed or LinkedIn are certainly part of most organization's candidate-attraction strategies, Zapar correctly emphasized that these efforts are only a small part of the optimal overall recruitment-marketing strategy.

    Read the rest at HR Executive online...

    Good stuff, right? Humor me...

    If you liked the piece you can sign up over at HRE to get the Inside HR Tech Column emailed to you each month. There is no cost to subscribe, in fact, I may even come over and rake your leaves car or clean out your gutters or even help you re-purpose the Thanksgiving leftovers. 

    Have a great, long Thanksgiving weekend!

    Thursday
    Nov172016

    PODCAST - #HRHappyHour 267 - Recruitment Marketing, Branding, and Technology

    HR Happy Hour 267 - Recruitment Marketing, Branding, and Technology

    Hosts: Steve BoeseTrish McFarlane

    Guest: Jared Nypen, GreatClips

    Recorded live at SmashFly Transform in Boston, Massachusetts

    Listen to the show HERE

    This week on the HR Happy Hour Show, Steve Boese was joined by Jared Nypen, Director of Talent Acquistion for GreatClips, With more than 4,000 franchised salons throughout the United States and Canada, Great Clips is the world’s largest salon brand. Great Clips franchisees employ 40,000 stylists who receive ongoing training to learn advanced skills and the latest trends.

    On the show, Jared shared how he and his team support the GreatClips franchisees with their talent acquisition, recruitment marketing, and employer branding programs and needs. Jared shared his perspectives on the emerging category of recruitment marketing, and how recruiters need to develop and sustain their own employer brand distinct from the consumer brand through these marketing efforts.

    Additionally, Jared shared some of the strategies and technologies that he and his team have engaged with in order to enable, scale, and measure the effectiveness of these branding and strategy programs and ultimately help GreatClips get more than its fair share of the available talent in a competitive labor market.

    You can listen to the show on the show page HERE, or by using the widget player below (email and RSS subscribers click through)

    This was a fun show, thanks to Jared for sitting down with us, and thanks to SmashFly for having the HR Happy Hour at the Transform event.

    And of course, thanks to our HR Happy Hour Show sponsor Virgin Pulse - www.virginpulse.com.

    Reminder: subscribe to the HR Happy Hour Show om iTunes, Stitcher Radio, and all the podcast player apps - just search for 'HR HappyHour' to subscribe and never miss a show.

    Wednesday
    Nov092016

    PODCAST - HR Market Watch 2 - What Great HR Technology Looks Like

    NOTE: Really excited to share the second episode of HR Market Watch, on the HR Happy Hour Podcast Network family of shows.  Check out the details below and be sure to subscribe to HR Market Watch and all the HR Happy Hour Network shows on iTunes, Stitcher Radio, and all the major podcast player apps. Just search for 'HR Happy Hour' to subscribe and never miss a show.

    HR Market Watch 2 - What Great HR Technology Looks Like

    Host: George LaRocque

    Guest: Roger Philby, CEO, The Chemistry Group

    Listen to the show HERE

    HR Market Watch puts a special lens on new and innovative HR technology from emerging and established technology companies. Join host George LaRocque, Principal Analyst and Founder of the #HRWINS, as in this episode he is joined by CEO Roger Philby of The Chemistry Group, one of the Top 3 audience selections at the HR Technology Conference in the "The Next Great HR Technology Company" competition. George and Roger talk about some of the key elements in hiring, assessments, culture and more, and how technology is helping organizations make better talent decisions.

    Also, find out what the latest #HRWins research points to as one of areas most ripe for disruption in talent acquisition process and technology!

    You can listen to the show on the show page HERE, or by using the widget player below, (Email and RSS subscribers click through)

    This is a fun and interesting conversation with one of the most exciting and innovative HR technology companies in the market.

    Remember to subscribe to HR Market Watch, and all the HR Happy Hour Podcast Network shows on iTunes, Stitcher Radio, and all the major podcast player apps. Just search for 'HR Happy Hour' to subscribe and never miss a show.

    Wednesday
    Nov022016

    PODCAST - HR Happy Hour 265 - Women in HR Technology

    HR Happy Hour 265 - Women in HR Technology

    Hosts: Steve Boese

    Guest: Bianca McCann, VP, HR Expert Network Cloud HCM, SAP

    Listen to the show HERE

    This week on the HR Happy Hour Show, Steve Boese is joined by Bianca McCann, VP of the HR Expert Network for Cloud HCM at SAP to talk about the recent Women in HR Technology Summit that was held at the HR Technology Conference in Chicago in early October. 

    Bianca shared her insights on the Women in HR Tech Summit, the importance of framing these issues in the organization as business challenges and business opportunities, and not just HR programs or 'we should do this because it feels right' activities. Diversity should be looked at as a business imperative and the way to actually move the needle in the organization is to look for root causes, and set about addressing these causes.The key is to bring facts and data to the table, and think through the problems in a manner that is similar to taking on all kinds of business challenges.

    We also talked about the real business benefits from more diverse workplaces in the areas of innovation and growth or market share, the idea of the Illusion of Truth, the importance of listening to what the organization is saying about these issues, and some practical steps that organizations can take right away to become better and more inclusive workplaces, particularly for women in technology roles.

    You can listen to the show on the show page HERE, or by using the widget player below, (Email and RSS subscribers click through)

    This was a fun and interesting show, many thanks to Bianca for joining us this week on the HR Happy Hour.

    Many thanks to our show sponsor Virgin Pulse - learn more about their products and services at www.virginpulse.com.

    Reminder, you can subscribe to the show on iTunes, Stitcher Radio, and all the major podcast player apps - just search for 'HR Happy Hour' to subscribe and never miss a show.

    Thursday
    Oct272016

    HRE Column: How to choose which disruptive HR tech solutions to chase

    Here is my semi-frequent reminder and pointer for blog readers that I also write a monthly column at Human Resource Executive Online called Inside HR Tech that can be found here.

    This month, in the aftermath of the HR Technology Conference and still thinking about all the innovative and potentially disruptive HR tech solutions that continue to appear in the market, I thought about how much more difficult it must be getting for HR and business leaders to assess and evaluate and decide which types of disruptive technology to pursue.

    Note, I am not really talking or thinking about specific technology evaluations like, "Which ATS should we license?", but rather larger questions of "Which types of potentially disruptive HR technology would benefit our organization, given our needs and our circumstances?", and "What should be the impact of these technologies on the organization and our people?"

    I came up with three general categories or impacts that potentially disruptive HR tech can (and perhaps should) have on the organization, and some thoughts on how HR leaders can better evaluate new HR tech in this model. I tried to describe what this kind of categorized impact assessment looks like in my HR Executive column. From the HRE piece:

    One of the highlights of the recently concluded HR Technology Conference and Exposition® was the record-breaking Expo Hall, which featured nearly 400 technology solution providers offering an almost dizzying array of tools, technologies and innovative approaches to help organizations with HR, talent-management, employee-engagement and other workplace challenges.

    But such a plethora of modern and innovative technologies also presents quite a challenge for HR and business leaders in that the growth of the HR-technology market and landscape has made the identification, research, assessment and eventual selection of the "right" technology solution all the more challenging. Probably the most frequent type of question I get from HR leaders over the course of the year is: "There are so many HR-tech solutions out there; how can I figure out which ones I should give my time and attention?"

    Note that this kind of question is different from "Which applicant-tracking (or learning-management system, or payroll solution) system is the best one?" I do get those questions too, of course, but probably less frequently than in the past, as most HR leaders today understand that there is never a universal "best" solution for anything, but rather a "best" solution for the individual organization, and its unique goals, requirements and circumstances. Lately the discussions and challenges I hear about from HR leaders seem more focused on trying to make sense of a complex and growing HR-tech market, and how to best take advantage of all this growth and innovation.

    One way for HR leaders to approach these kinds of challenges and determine how to spend their time and resources is to consider innovative and potentially disruptive HR technologies across a set of three criteria or broad categories of impact. I'd like to take a look at these three broad-impact categories and offer examples of how new HR-technology solutions fit into each.

    Category One: If the HR solutions reduce or eliminate organizational barriers for HR and employees

    There are a slew of HR technologies that are necessary and essential for organizations to either own or license for regulatory and compliance reasons. In other words, every organization that has regular employees has to, at a minimum, have a way to pay them, and to complete all the required tax filings and payments. This category is not really about those kinds of technologies. (If your organization has a critical need to solve such compulsory challenges, then you probably should take care of those before entertaining the idea of adopting new or disruptive HR technology.)

    This category is more about enabling organizational success via the elimination or reduction of the friction points that can hold people back from getting work done effectively and efficiently. You can get to the direct impact of implementing technologies in this category by asking questions such as, "Where does our employee's workflow get bogged down?" or "Where do we have data manually replicated in multiple systems?"; or simply by asking teams and leaders can simply be asked to talk about "What is it that makes my job more difficult than it needs to be?"

    Some real HR-technology solutions that help to solve problems in this category include learning systems that can surface content and assets in real-time and in context when employees need them the most or even more technical solutions that better integrate, validate and keep clean key HR-data elements and values across multiple systems. Almost every new HR-technology solution you introduce into the organization should solve at least one important "barrier" problem and eliminate a pain point for your targeted audience once it is adopted.

    Category Two: If the HR solutions help to elevate customer service -- for internal customers or external customers

    At the HR Tech Conference, one of the more interesting technology developments I remember seeing was an example of a deeper integration between an employee self-service type of portal and the company's HR-shared-service-center knowledge base and help-desk functionality. The idea here is that if employees were viewing their payslips or benefits enrollments and needed more information or had a question about the information they were viewing, they could, with one click, launch a "help" ticket or process to indicate to HR they needed assistance. HR practitioners would not only see that the request was made, they would automatically have all the needed context from the page or subset of information the employee was viewing...

    Read the rest of the HR Exec column here 

    Good stuff, right? Humor me...

    If you liked the piece you can sign up over at HRE to get the Inside HR Tech Column emailed to you each month. There is no cost to subscribe, in fact, I may even come over and rake your leaves car or clean out your gutters or even help you pass out the candy on Halloween. 

    Have a great weekend!